Dalsey Hillblom Lynn Case Study

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Dalsey Hillblom Lynn is a German logistic company which was initially founded by Adrian Dalsey and Robert Lynn in 1969 with an idea to connect people worldwide with international shipping, freight and courier services at economical charges (DHL, n.d). The company, DHL is also one of the biggest companies providing a value added services to the people worldwide wherein DHL plays a vital role in improving people live by making a deep connection between people, prosperity and trade with an objective to provide a better transferring of goods, effective filling of document to satisfy the need and wants of the customer (DHL,n.d). The head quarter of DHL is located in Bonn, Germany and has numerous branches around the globe.
On contrary, the services
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 To meet the customer requirement regarding their needs and wants (DHL, 2008).
 Developing solution to reduce cost and increasing efficiency (DHL, 2008).
 Enhancing consumer good protection with high transparency (DHL, 2008).
 Being Global benchmark for responsible business practice (DHL, 2008).

 Reducing business complexity (DHL,2008)
 Providing high quality and innovative delivery services throughout (DHL, 2008)
 Providing time definite service backed by guarantee (DHL, 2008).
 To form deep connection or relationship between people, trade and prosperity (DHL, 2008).
 To examine whether the clients are pleased with the existing range of service pattern (DHL, 2008)

Dalsey Hillblom Lynn (DHL) has eight types of product offered to the customer but as in Bhutan only six different types of product is been offered to their customer as in the form of service.
The first product offered to the customer is Rail freight products which offer environmentally friendly, protected, and consistent freight transportation via rail throughout the country in order to fulfill their product desire of the customer by delivering at a definite time (DHL,
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Tshering Yangchen, DHL in Bhutan aims to create relationship between people, trade and prosperity of Bhutan by providing the same services that DHL offers globally with same standard. DHL, in Bhutan also devotes in communicating and developing a set of corporate ethics that defines, the approaches for operation of company with the company’s core values (Yangchen, 2018).DHL in Bhutan also provides development and strengthening market position to enhance profit maximization and contribute to continuous development since it believes that wrong strategy can lead to a bad image whereby affecting the financial position of the DHL.
To relate the selling objectives of DHL with the Sales management objectives that we have learned in our class are as follows:
Profitability: Enhancing profit maximization by bringing the attractive product offering to the customers by making sure that the services provided by the company are superior to the other delivery services offered in the country. The motive of DHL is to be the provider choice of customer in order sustain and to enhancing profit.
Corporate image: Making positive contribution globally based on the company’s culture and values and DHL also provides time delivery of product thereby fulfilling the demand of the customer. DHL aims to develop a solution to have good impact on the society and to maintain corporate social

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