The news article ‘Dad shamed for taking baby into Mackay shopping centre parents’ room’ was written by Tara Cassidy and published by The Daily Mercury on the 10th of February 2017. In an outraged and disgusted tone, the writer asserts that males in parents’ rooms should not be frowned upon by others. In addition to the outrage, there is a sense of support for the dad who was shamed for taking his baby into the parents’ room. A range of persuasive techniques has been used to persuade the readers that this dad was shamed unfairly and to reinforce the dads have the same rights as mums.
The use of the word ‘shamed’ in the article’s title positions the reader to share the writer's viewpoint that the dad, Damien Leeson, was treated in an unfair and inappropriate manner. The word ‘shamed’ indicates that the dad was treated poorly without reason, this is due to societies constantly changing view of words, ‘shamed’ in earlier times meant to be shamed upon but now society has changed it to their liking so that it generally means that somebody or something was treated unfairly or unjustly without reason. The …show more content…
This is achieved by using the word people in all capitals, this emphasises that the majority of people “are outraged over the public shaming of (the) Mackay dad.” This technique works due to the fact that most people base their own opinions on what others say due to the fear that if they oppose the bigger group then they will be looked down upon. The use of this subtle yet effective technique is very effective as most people do this. The use of this technique had the possibility to create a chain reaction as such, for example, two people convince a third person that Leeson was unfairly shamed then these three people could then go and convince two more because they would have more power due to bigger