Dabur Honey Case Study

Improved Essays
5. Dabur Honey

Procured from the Sunderban forests, the Nilgiri mountains and the Himalayan valleys, Dabur Honey has a single golden color, a energizing aroma and a delicious sweet taste. It is a pure, natural honey, newly harvested from select hives. With no artificial stabilizers, flavors or sweeteners. Dabur Honey has the finest flavor, texture and smell - down to the last drop.

Benefits
In ancient periods, infants given a few drops of clean honey to make their words honeyed as honey. Besides this popular exercise, honey has several recognized benefits:
• Medicine for constipation and hyper-acidity
• Cleanses and adds life to teeth
• Helps in curative trachoma, conjunctivitis and eager
• Pre-digested sugar in honey is perfect fuel for
…show more content…
It is value of a product or service in financial terms. Price is the worth which a purchaser permits on to the seller in lieu of the produce or facility provided. Price is a vital determinant of the detail whether the conversation between the buyer and seller should arrive or not. While pricing the products three main features should be kept in attention:
• Cost
• Competition
• consumer demand

Pricing Strategies of Dabur

Dabur is today got as far more active in the market. Dabur is now an outside oriented company. Crosswise the whole group the company have one meaning of winning, and that means not just rising, but growing totally. Over the last two years, Dabur has upheld its working margins through careful price hikes crosswise products and decrease in pack sizes.
The three main factors touching the pricing strategies have been debated below:

I. COST
One of the most significant factor to take care though pricing is the price costs set the ground for pricing choices. There are two kinds of cost variable cost and fixed cost. It is significant that the price would recover all costs counting a fair return for responsibility the advertising energy and risk.

II.
…show more content…
Proctor and Gamble
3. Pepsi co.
4. Marico Ltd. etc.

III. CONSUMER DEMAND
Dabur learned that the popular of Indian populace tends to go near the Indianite natural and herbal foodstuffs thus they complete it their company. Dabur is competently leading the market with this creation range, providing the customers with singular products simply.

2. PROMOTION

Once the product has been manufactured, priced correctly and is dispersed, the next task of the marketer is to notify potential buyer about the product and encourage them to buy the same in Ghana. The promotion part of marketing mix is disturbed with activities that are assumed to communicate with both clients and members in the channel of distribution in Ghana, such that sales goals are realized. There are different publicity activities like:

Advertising
Sales promotion
Trade promotion
Personal selling etc.

But one of the most suitable and effective one that most of the businesses uses is the Advertising and Sales Promotion in location of Accra.

Related Documents

  • Great Essays

    Acc 561 Week 9 Final Paper

    • 1345 Words
    • 6 Pages

    1-Non-profit organization: “A business entity that is granted tax-exempt status by the Internal Revenue Service. Donations to a nonprofit organization are often tax deductible to the individuals and businesses making the contributions”. 2- Share: “one of the equal parts into which a company's capital is divided, entitling the holder to a proportion of the profits”.…

    • 1345 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    Golden Bay K-9 Social Club is a dog daycare and boarding service that strives to be the home away from home for our customer’s furry babies. Our mission is to provide top notch care for dogs when there owners can’t. In order to achieve this, we have selected to establish ourselves in Fremont, California. We did this to be closest to are target market, which are people who are 25-44 years old with a dog and a household income of $100,000. Our target market was selected based the average age of people who own dogs and have disposable income.…

    • 307 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Westward Expansion Vocabulary Rewrite the definition in your own words. Remember you cannot use any form of the word being defined in your defintion. Term / Concepts Dictionary Definition Your Definition - Remember you cannot use any form of the word being defined in your definition.…

    • 1396 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Non Organic Advertising

    • 803 Words
    • 4 Pages

    Advertisement companies and marketing firms have the most demand nowadays, because everywhere you look you can see some form of advertisement. It is far from surprising to spot an abundant of brand name and logos in all places all targeted to different individuals for a variety of reasons. Although one many not notice that all ads are not the same, some created for specific audiences while others are for more general purposes. Particular advertisements are even intended to invoke certain emotions to trigger people to make a purchase, donate or “share” and raise awareness. Using different approaches go unnoticed by civilians.…

    • 803 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Gatorade is the largest producer of sports beverages in the world, and thus have a competitive advantage which allows them to reach out to many more consumers then other companies. In order to maintain their position, PepsiCo owns manufacturing plants worldwide. Gatorade is able to reduce manufacturing costs due to its large production levels. By using a value based pricing strategy, Gatorade, researches how much a product is worth to the consumer and uses this information to price their products (Figure 29). Thus, demand plays a huge role in pricing the products.…

    • 920 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Promotion is the idea of making people aware, drawing their attention and encourage them to buy the product, in preference over others. McDonalds uses several methods on giving promotions. One of the methods used by McDonalds is by advertising. They advertised in televisions, online, in the cinema, newspapers, magazines, radios, and posters. Other methods include loyalty schemes, telemarketing, sales promotions, point of sale display, demonstrations, merchandising, direct mail, exhibitions, seminars, door drops, etc.…

    • 207 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    There are millions of insects in the world. Though one of the most fascinating species is the bee. Honey bees are well known for living in hives. They are also known for being one of the world’s biggest pollinator. The honey bee is one of the most well known specie of bee, and a well known pollinator.…

    • 271 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    With the constant buzz across the country from phones and technology we sometimes miss the more important buzzes. The honey bee population in the United States has been declining at an alarming rate over the past decade. The United States should take action to help preserve the honey bee so that there doesn’t end up being a nationwide crop failure. Though many citizens don’t believe that the honey bee crisis will affect them, the reality may leave sting. With the decrease in honey bees and no one taking action, soon crops will fail and large amounts of our food sources will diminish.…

    • 1677 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The Western Honey Bee and its twenty sub species have been extensively spread across the planet due to economic benefits relating with pollination and honey production. Honey bees live in colonies and split the division of labor among individuals. There are three castes of Western Honey Bees: Workers, Drones, and Queens (Krell 1996). Worker bees are non-reproductive females that make up the largest group in the colony. They specialize in the collection of pollen/nectar and feeding the young.…

    • 1215 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Montana Mountain Biking

    • 847 Words
    • 4 Pages

    The changes that a customer goes through as they establish and maintain customer loyalty is described as the customer life cycle, these are awareness, exploration, familiarity, commitment, and separation. The customer should have the same outcome rather their encounter is online or at the store. Not every customer goes through all five loyalty stages some of this reason could be they no longer trusted the company or they believe the prices they are charging for their products are too high and they stop using that company’s merchandise. There is no time limit on how long an individual will spend on each phase (Schneider, 2013). Customer loyalty is the goal for all corporations once a company has repeat customers they have to take the appreciate steps to keep them, three questions are important when understanding the depth of customer…

    • 847 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    BSBMKG408B Conduct market research Part A: Conduct and report on initial research General information on the fitness industry and fitness industry trends, including the sources you have used to find this information. Fitness industry general information: • low level of industry staffs’ wages and salaries; • lack of a career future – people think this workforce have limited experiences, requires additional ‘people skill’ and do not need higher qualification level; • unreasonable working hours (e.g. early starting, late finishing, weekend shifts and split hours - compared to the images from the local media and stereotypes); • very limited full time employment status offered; • a huge gap of expectation and perceptions compared to actual job…

    • 2173 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    Dastmalchi LLC developed several keys to success when the firm launched. Their “fast follower” strategy led them to penetrate many different markets and target different audiences, while maintaining low operational costs. The company had the ability to predict which new products would be successful in the market and quickly release their own, more affordable, version to the public. This strategy was carried out by the company finding manufactures of the product and repackaging and rebranding the product to make it their own. Rather than using their own resources to innovate and market their own unique products, Dastmalchi found a way to piggyback off the success of others.…

    • 711 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Price is the amount of money charged by services or products. Place is a placement or distribution which is the channel that the firm choose to sale the products or providing services. Promotion is the vital component of marketing that help company to boost the sales (Kotler, 2016). 3. Discussion and application 3.1.…

    • 996 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Both internal and external factors affect determination of pricing method adopted by any organisation. Internal factors that pricing are organisational factors, marketing mix, product differentiation, cost of the product and objectives of the firm. External factors that influence pricing decisions are demand, competition, suppliers, economic conditions, buyers and government. Internal Factors • Organisational Factors The organisation is usually divided into two levels where the pricing decisions take place.…

    • 1072 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Dunnes Stores Case Study

    • 972 Words
    • 4 Pages

    The company would have to take into consideration many different variables. •Price of supplying the good. •Price of buying the goods.…

    • 972 Words
    • 4 Pages
    Improved Essays