However, there is a number of challenges the company is facing, such as loyalty, which should be tackled by the company intensifying its distribution move. Distribution, convenience stores, and retail centers must be plenty in densely-populated areas. Promotions and incentives are necessary, and some retail stores can earn discounts, which in turn should give customers discounts during certain periods. Further, the use of billboards and catchy region-based music can pull customers. Eventually, more customers will be attracted to the Coca Cola brand with hopes of good future business
However, there is a number of challenges the company is facing, such as loyalty, which should be tackled by the company intensifying its distribution move. Distribution, convenience stores, and retail centers must be plenty in densely-populated areas. Promotions and incentives are necessary, and some retail stores can earn discounts, which in turn should give customers discounts during certain periods. Further, the use of billboards and catchy region-based music can pull customers. Eventually, more customers will be attracted to the Coca Cola brand with hopes of good future business