Customer Service In Nonprofit Organizations

In the world of nonprofit organizations having great customer service is essential in maintaining a well-structured and smooth operating organization. Applying business metrics, which are tools that can be used to assess and monitor the success or failure of business processes. The Application of metrics is vital in many aspects of the business world and this hold true especially in customer service in nonprofit organizations. The customers that you are serving can be the foundation of your organization whether they are volunteers or donors that keep your company afloat. Any successful company will have applied metrics to their business to bring about improvements and efforts to retain their customer base. Everyone knows that money is important to any business even if it is not for profit, but to just keep the organization running. In a nonprofit, customer service is all the more important because you are basically serving the people. “ Providing high- quality customer service …show more content…
Apply metrics to gain information on customer loyalty and retention, revenue, margins, overhead, productivity ratios and customer acquisitions can be done to give you an assessment of your progress. Taking surveys of customer’s experiences dealing with you can provide a view on your current level of success. Gaining new customers for a nonprofit is essential to have a chance for gaining more funding dollars. One way to do this is through capacity building, which increases organizational capacity, “ which in turn influences organizational effectiveness, which in turn influences program performance, which may have some impact on public confidence.” (Light, 2004). Understanding the customer’s train of thought and what drives them to believe in your organization is key. The customer service department employees need to be trained how to track the responsiveness of their