Curves Fitness Case Study

Decent Essays
According to Curves website, Curves Fitness members have an average weight loss of 5 lbs. over a 20-week period. and Curves Complete members have an average weight loss of 10 lbs. and 3 inches over a 20-week period. The Curves Complete program also claims that it “can help reduce fat, increase lean muscle, boost metabolism, and help dieters lose weight and maintain weight loss.” The website does not mention improvement in obesity-related comorbidities, but based on the diet and exercise program and on the weight loss average, it’s expected that one is able to improve their comorbidity risks.

D2. Describe. How are the outcomes “sold” or shared with potential consumers? Does the program support the assertions with data?
On Curves website you
…show more content…
As mentioned before, they don’t really talk about improving obesity-related co-morbidities, but when analyzing the diet and exercise program, and the average weight loss we expect the risk for obesity-related comorbidities to be reduced, once we already know that a weight loss of 5% only can reduce those risks.
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D4. Evaluate. Based on the information available through scientific research, how effective is the program at achieving short and long-term weight loss and reducing risk.
(Canon et al., 2010). (Is this the correct way to cite a reference? I’d check Owl Purdue for APA in text citations to be sure-moria) Looked at long-term efficacy of the program. Data analyzed 235 participants in the Curves program. Participants who were members for 6-12 months lost about 8.7 lbs; 1-2 years lost about 13 lbs; 2-3 years lost about 11 lbs; and >3 years lost about 16 lbs.
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E. Summary. (D4 & E-

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