Odozor states that the tools of Globalization are colonization and missionary event. The process by which the world is turning more and more into “a single place” dates back to pre-colonial times when groups began to interact with each other either to trade or to engage in battle with each other in search of slaves. The missionary movements of various religions and colonization have contributed more than any other phenomenon to draw Africa into the global single pace. Islam was founded in Africa in 17th century. Islam drew North and West Africa into new world. They not only promulgated their faith but also the Arabic way of life like modes of dressing, art and influence of Arabic in local languages. …show more content…
In view of Amaladoss, Cultural imperialism is the practice of promoting a more powerful culture over a least known or desirable culture. Cultural imperialism is not a new phenomenon, but it assumes alarming proportions today when driven by the new technologies and profit propensities of the dynamics of Globalization. Today cultural integration and uniformity mesmerizes the world with fast music, fast computers and fast food. Traditional African cultures emphasis values such as community, family, respect of life, hospitality, etc., but these cultural values came into strong confrontation with the values communicated through western music, movies, videos, cable, advertisements and the idolized figures of entertainment and …show more content…
Every country focuses first on the market and later on governance; culture is mostly taken for granted. Here, culture means, ‘the congeries of beliefs, values, and attachments that give societies character and allow their members to make sense of their lives and aspirations.’ On the one hand, Globalization is understood through international networking and collaboration, leading to a global community. But on the other hand it is a cultural aggression of imposing a mono-culture of consumerism and market economy on the third world through modern media, which is controlled by the developed