It is extremely important to have excellent communication with internal and external stakeholders when managing a crisis (Crandall, Parnell, & Spillan, 2014). There should be designated a spokesperson that has been trained in crisis communication ready to communicate with internal and external stakeholders should a crisis happen. There are many different outlets that the spokesperson should be using for communication as well in order to get the correct message to all individuals that need to know. Time is of the essence when dealing with crisis communication because there are many stakeholders, internal and external, that must find out pertinent information about what happened, how it is being dealt with, and what the next stages of response
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Many years ago, telephone, new stations, and newspapers were the primary forms of communication when a crisis struck. However, there are many internet avenues now that reach more people in a faster way such as Facebook, Twitter, Youtube, blogging websites and even company websites (Crandall, Parnell, & Spillan, 2014, P. 207). It is also a good idea to incorporate text messaging, instant messaging, and email because of the diverse digital world that we are submerged in (Bernstein, 2016). It is recommended that the spokesperson has a customizable response ready for the many different media outlets that convey the same information while being able to be tailored to the diverse audiences. This ensures that the same information is getting to everyone without causing confusion. Using social media is actually a faster, more effective means of communication because it allows one person to be able to update all information necessary in a timely fashion (Crandall, Parnell, & Spillan, 2014). Social media also demonstrates that the company officials are acknowledging everyone necessary and opening a line of communication where all stakeholders can respond with questions or comments directly to the company officials. This is also a safety net for the organization because the company official(s) is in control of what comments are viewed by everyone. Another positive …show more content…
(2016). The 10 Steps of Crisis Communications » Bernstein Crisis Management.com. Bernstein Crisis Management. Retrieved 23 May 2017, from https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/
Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd ed.). Los Angeles: SAGE.
Designing an Effective Communication for Crisis. (2016). Firestorm.com. Retrieved 23 May 2017, from
Many years ago, telephone, new stations, and newspapers were the primary forms of communication when a crisis struck. However, there are many internet avenues now that reach more people in a faster way such as Facebook, Twitter, Youtube, blogging websites and even company websites (Crandall, Parnell, & Spillan, 2014, P. 207). It is also a good idea to incorporate text messaging, instant messaging, and email because of the diverse digital world that we are submerged in (Bernstein, 2016). It is recommended that the spokesperson has a customizable response ready for the many different media outlets that convey the same information while being able to be tailored to the diverse audiences. This ensures that the same information is getting to everyone without causing confusion. Using social media is actually a faster, more effective means of communication because it allows one person to be able to update all information necessary in a timely fashion (Crandall, Parnell, & Spillan, 2014). Social media also demonstrates that the company officials are acknowledging everyone necessary and opening a line of communication where all stakeholders can respond with questions or comments directly to the company officials. This is also a safety net for the organization because the company official(s) is in control of what comments are viewed by everyone. Another positive …show more content…
(2016). The 10 Steps of Crisis Communications » Bernstein Crisis Management.com. Bernstein Crisis Management. Retrieved 23 May 2017, from https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/
Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd ed.). Los Angeles: SAGE.
Designing an Effective Communication for Crisis. (2016). Firestorm.com. Retrieved 23 May 2017, from