The number of craft-spirits distilleries in the US have exploded from 51 to 588 in the past 10 years. And with a market share is predicted to rise from its current 1% to 8% by 2020, large conglomerates are assessing them carefully.
The craft movement renaissance in America has changed the marketplace for bread, beer, coffee and now spirits. Behind these small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell.
But they haven’t let definitions stop them joining the marketing push with new products labelled as craft whiskeys, vodkas and bourbons.
The American Distilling Institute determines that a craft distillery must not have more than 25% ownership by an alcoholic beverage company
The craft movement renaissance in America has changed the marketplace for bread, beer, coffee and now spirits. Behind these small brands - many of who craft, bottle and blend their products by hand—are stories that the large companies can’t tell.
But they haven’t let definitions stop them joining the marketing push with new products labelled as craft whiskeys, vodkas and bourbons.
The American Distilling Institute determines that a craft distillery must not have more than 25% ownership by an alcoholic beverage company