Brewing is one of Canada's oldest industries and Canadian brewers today hold an 89% share of the domestic beer market. Canada has many competitive advantages in making world class beers: including proximity to high quality malt barley and a large fresh water supply (Agriculture and Agri-Food Canada, 2016).
Beer is the most popular alcoholic beverage in Canada, and this is no exception in Manitoba. Beer has been the drink of choice for Manitobans for many years now and will no doubt continue to be so for many more years to come. In 2012, Manitoba offers 7,658 jobs related to beer, and more than half of these jobs are supported by local provincial beer consumption.
All the brewers and distributors seek to appeal to the Millennials, known as Generation …show more content…
Since launching in October 2014, Growler Bars have proven to be very popular with Manitoba’s craft beer drinkers. Following a thorough evaluation of the program, a three-year, phased in expansion strategy was developed. The reusable container is environmentally friendly and cuts down on waste, and that is one of the reasons why it is so popular.
In Manitoba, local craft breweries continue to perform well in the Manitoba market. In December 2014, the Province of Manitoba spearheaded the Supporting Manitoba’s Craft Brewing Industry Strategy. It is a coordinated effort to support and grow the Manitoba-based craft brewing industry (Manitoba Liquor and Lotteries Corporation, 2014). A number of new breweries and brewpubs will begin operations and this will cause more local beers in the marketplace which is never a bad thing.
Today’s beer has four main components - water, malted barley, hops and yeasts, therefore, in most cases the beer is regionally produced and changes in regard to season. Manitoba's unique climate and central location make it one of the most productive barley-growing areas in the world. Right now hops are grown in Manitoba on a small scale, but the number of growing hops is on the rise (Manitoba Agriculture,
Beer is the most popular alcoholic beverage in Canada, and this is no exception in Manitoba. Beer has been the drink of choice for Manitobans for many years now and will no doubt continue to be so for many more years to come. In 2012, Manitoba offers 7,658 jobs related to beer, and more than half of these jobs are supported by local provincial beer consumption.
All the brewers and distributors seek to appeal to the Millennials, known as Generation …show more content…
Since launching in October 2014, Growler Bars have proven to be very popular with Manitoba’s craft beer drinkers. Following a thorough evaluation of the program, a three-year, phased in expansion strategy was developed. The reusable container is environmentally friendly and cuts down on waste, and that is one of the reasons why it is so popular.
In Manitoba, local craft breweries continue to perform well in the Manitoba market. In December 2014, the Province of Manitoba spearheaded the Supporting Manitoba’s Craft Brewing Industry Strategy. It is a coordinated effort to support and grow the Manitoba-based craft brewing industry (Manitoba Liquor and Lotteries Corporation, 2014). A number of new breweries and brewpubs will begin operations and this will cause more local beers in the marketplace which is never a bad thing.
Today’s beer has four main components - water, malted barley, hops and yeasts, therefore, in most cases the beer is regionally produced and changes in regard to season. Manitoba's unique climate and central location make it one of the most productive barley-growing areas in the world. Right now hops are grown in Manitoba on a small scale, but the number of growing hops is on the rise (Manitoba Agriculture,