The Organization I once again choose is Cracker Barrel. A restaurant that is 45 years old and has seen so much competition come and go and the one thing that stands out is the food. The food and any restaurant has to be good for it to last that long. For people might not like the people, might not let the layout, but if the food is come those people that complain will come back for the food.
•Conduct a competitive analysis and a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Cracker Barrel
Strength
• Food: Cracker Barrel food caters to a time of southern comfort. Reminds people of a time when things where simple
• Billboard: This marketing tool has helped drive business the old fashion way. People might not know that the …show more content…
People who eat the food have a better chance of walking out with this concept then people realize
◦Look for different pricing strategies in the organization, and explain what they currently are using as an organization.
Cracker Barrel doesn’t offer any special for lunch special. I think restaurant that offer discounts for lunch rush are begging people to come eat there.
Cracker Barrel doesn’t offer any reward program.
Cracker Barrel doesn’t offer any Bundling.
Cracker Barrel doesn’t offer any Happy Hour.
Cracker Barrel does offer a military discount.
Cracker barrel does offer discounts to tour groups. They also have buss parking to catering to them.
•Do you agree with the pricing strategy based on what you learned in the SWOT analysis with relation to competitors in the local market? Why or why not?
Yes and NO. Yes because I think that when you have good food and you have a following you don’t need to give people a discount to get them in the door. No, I think that you might have good food, but offering people something. I mean these people eat your food atleast once a day are once a week. I believe that you should give some discounts. Show them how much they mean to you and you do that by giving them a
•Conduct a competitive analysis and a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Cracker Barrel
Strength
• Food: Cracker Barrel food caters to a time of southern comfort. Reminds people of a time when things where simple
• Billboard: This marketing tool has helped drive business the old fashion way. People might not know that the …show more content…
People who eat the food have a better chance of walking out with this concept then people realize
◦Look for different pricing strategies in the organization, and explain what they currently are using as an organization.
Cracker Barrel doesn’t offer any special for lunch special. I think restaurant that offer discounts for lunch rush are begging people to come eat there.
Cracker Barrel doesn’t offer any reward program.
Cracker Barrel doesn’t offer any Bundling.
Cracker Barrel doesn’t offer any Happy Hour.
Cracker Barrel does offer a military discount.
Cracker barrel does offer discounts to tour groups. They also have buss parking to catering to them.
•Do you agree with the pricing strategy based on what you learned in the SWOT analysis with relation to competitors in the local market? Why or why not?
Yes and NO. Yes because I think that when you have good food and you have a following you don’t need to give people a discount to get them in the door. No, I think that you might have good food, but offering people something. I mean these people eat your food atleast once a day are once a week. I believe that you should give some discounts. Show them how much they mean to you and you do that by giving them a