Doctorow created this article to persuade the consumers into not buying the iPad by telling then how limited the content on it is and how limited the hardware of the product is. He states that he believes that the iPad is not revolutionizing the world of technology like Apple had said it was. He uses these facts, and his comparison of Apple’s iStore to Wal-mart to attract the reader’s logic. He is trying to cause the reader’s thought process to understand how corporations affect them. The iPad only allows for the programs that Apple approves of to be run on it meaning that anything else that someone would wish to run that Apple didn’t approve of or haven’t heard of will not be on the iStore. …show more content…
Doctorow strengthens his integrity by recognizing that he may also need information from an outside, reliable source by using a quote from another author. Doctorow also appeals to pathos by saying “I don’t want my universe of apps constrained to the stuff that the Cupertino Politburo decides to allow for its platform.” (Doctorow). He makes the reader think about the common human fear of being entirely controlled by referencing the Communist party of the Soviet Union. Doctorow stirs up feelings of rebellion because of being told what we are supposed to do as opposed to what we want to