Overall, I think the Corps in the Classroom campaign was a huge success. They had plenty of strengths within their campaign. For starters, the U.S. Army Corps of Engineers did a lot of research which consisted of both qualitative and quantitative data from the Equal Employment Opportunity report, which evaluated STEM involvement levels for that year. Not to mention their secondary research, which included reports from the President's Council of Advisors on Science and Technology, the National Academy of Sciences and others. Additionally, they had a well thought out plan that not only consisted of realistic and achievable objectives, but also well thought out tactics to support those objectives. For example, their first objective was to increase
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The use of the #STEMInspiration hashtag was a brilliant way to reach students through social media. Since they were targeting the youth and upcoming college students, they did a great job at targeting Millennials through social media since they spend one-fourth of their time on the internet. The U.S. Army Corps of Engineers had a very successful campaign because they exceeded all of their objectives. Their plan was to increase the awareness of STEM careers for women, African-Americans and Hispanics by 40 percent, however they increased awareness to 214 percent. Another one of their objectives was to use the #STEMInspiration campaign to raise conversation within target audiences by 35 percent. With the help of social media sites such as Facebook and Twitter, they raised the engagement to 316 percent. While this was a rewarding campaign, the one weakness I feel like this campaign had is that it was more tailored to students in Texas rather than nationwide. I think it would been even stronger of a campaign if the U.S. Army Corps would have reached out to troubled cities throughout the U.S. where many African-Americans and Hispanics may live, nonetheless, still, a prosperous
The use of the #STEMInspiration hashtag was a brilliant way to reach students through social media. Since they were targeting the youth and upcoming college students, they did a great job at targeting Millennials through social media since they spend one-fourth of their time on the internet. The U.S. Army Corps of Engineers had a very successful campaign because they exceeded all of their objectives. Their plan was to increase the awareness of STEM careers for women, African-Americans and Hispanics by 40 percent, however they increased awareness to 214 percent. Another one of their objectives was to use the #STEMInspiration campaign to raise conversation within target audiences by 35 percent. With the help of social media sites such as Facebook and Twitter, they raised the engagement to 316 percent. While this was a rewarding campaign, the one weakness I feel like this campaign had is that it was more tailored to students in Texas rather than nationwide. I think it would been even stronger of a campaign if the U.S. Army Corps would have reached out to troubled cities throughout the U.S. where many African-Americans and Hispanics may live, nonetheless, still, a prosperous