In a difficult economy where many retailers and businesses are worried about attracting new customers, makes a Consumer Psychologist job more in demand. Many consumer psychologist also study how friends, family and culture and media play a factor in how consumers shop. Some jobs a consumer psychologist will perform working with consumer focus groups to find out how good a product might be. The next job is making advertising and marketing campaigns to attract a certain audience. Another one is conducting theoretical research on shopping and buying behavior (psychology 1).
Professionals in the consumer field will often look at important key aspects in the decision making-process, social connectivity, and motivation to help understand why shoppers …show more content…
Common methods include experiments, phone surveys, focus groups, direct observations and questionnaires (2 psychology 3). Researchers often gather many details about each respondent’s sex, age, race, educational history, social class and current and past financial situation. This type of information allows each person to be grouped together based on what they like or common interest. It also allows researchers to look for patterns and learn more about who buys what and what they do not buy. For example, using a survey might allow researchers to discover that women between the ages of 30 and 45 who have a household income between $50,000 to $100,000 are most likely to buy a particular product or service. By knowing this, they can then begin designing marketing campaigns aimed at this target audience (2 psychology …show more content…
Which applies to the consumer research process. It begins with defining the problem and project scope, then the research approach. Next is the research design which outlines the problem. After the research design the data collection happens where all the data is collected to be analyzed. Which the data analysis and interpretation takes place, after all that is done a report is filed and taken into account. There are two different types of consumer research, basic research and applied research. Basic research is to expand knowledge about consumers in general. Applied research is when a decision must be made about a product (ppt
Professionals in the consumer field will often look at important key aspects in the decision making-process, social connectivity, and motivation to help understand why shoppers …show more content…
Common methods include experiments, phone surveys, focus groups, direct observations and questionnaires (2 psychology 3). Researchers often gather many details about each respondent’s sex, age, race, educational history, social class and current and past financial situation. This type of information allows each person to be grouped together based on what they like or common interest. It also allows researchers to look for patterns and learn more about who buys what and what they do not buy. For example, using a survey might allow researchers to discover that women between the ages of 30 and 45 who have a household income between $50,000 to $100,000 are most likely to buy a particular product or service. By knowing this, they can then begin designing marketing campaigns aimed at this target audience (2 psychology …show more content…
Which applies to the consumer research process. It begins with defining the problem and project scope, then the research approach. Next is the research design which outlines the problem. After the research design the data collection happens where all the data is collected to be analyzed. Which the data analysis and interpretation takes place, after all that is done a report is filed and taken into account. There are two different types of consumer research, basic research and applied research. Basic research is to expand knowledge about consumers in general. Applied research is when a decision must be made about a product (ppt