Competitor SWOT Analysis
Speedo's Cafe, located on Ramsgate Avenue in Bondi has the perfect location for those looking to eat with a view of iconic Bondi Beach. The very popular cafe has a menu covering healthier options, richer options as well as dishes in between.
Strength Weaknesses Opportunities Threats
- Unique décor
- Nicely presented food.
- Great ambience. Very relaxed cafe.
- Service is good and friendly. - Small menu
- Few hours
- Typical choice of food options on the menu
- Overpriced food - Student market foot traffic - High cost of market entity
- Competitive area
- Competition from foreign players like Starbucks
Where speedos lacks, Amaretti delivers. We have a wide food range with a variety of meal options on …show more content…
Build up an expansion in deals while accomplishing an existing conditions state or reduction in showcasing costs.
Create familiarity with the organized discussion framework measured by clients going to Amaretti solely to meet individuals.
Target Market
The target market for the cafe is the locals as well as families who come to the beach and school. These people will have two different types of qualities; busy people and people who want to relax. The busy people include those going for a walk or run and parents who want to pick up a coffee after dropping off their kids and going to work. The relaxed people will be able to come in with friends and enjoy their time.
Price
Coffee Menu
Cappuccino - $4
Latte - $4
Flat White - $4
Macchiato - $3
Piccolo - $3.50
Vienna - $3
Hot Drinks
Hot Chocolate - $3.50
Chai Latte - $4
Extra 40 cents for syrups and 50 for soy and almond milk
Choice from full cream, skim, soy, almond and lactose free milk …show more content…
The cafe will advertise through Instagram to people within the City/Bondi region.
One of the major attractions of the cafe is fast service. This will be ensured through the use of the app to pre-order coffees. This will promote the cafe as busy people will be drawn to the fast service.
There will also be posters put up along the walking track in the local area and throughout the Bondi area to attract people to the cafe. This way elderly people will be notified if they don't use technology as well as creating more awareness in the local community.
Place
The business is located at 4/164-176 Campbell Parade, Bondi Beach, NSW 2026. This prime position offers massive traffic exposure. Offering 96sqm it's ideally positioned opposite the iconic Bondi Beach and surrounded by plenty of shops. There are number of schools located around this area meaning parents dropping off their children can go to the cafe for coffee after and due to their high socioeconomic status they will not worry about spending money there. Overall this will bring more money into the
Speedo's Cafe, located on Ramsgate Avenue in Bondi has the perfect location for those looking to eat with a view of iconic Bondi Beach. The very popular cafe has a menu covering healthier options, richer options as well as dishes in between.
Strength Weaknesses Opportunities Threats
- Unique décor
- Nicely presented food.
- Great ambience. Very relaxed cafe.
- Service is good and friendly. - Small menu
- Few hours
- Typical choice of food options on the menu
- Overpriced food - Student market foot traffic - High cost of market entity
- Competitive area
- Competition from foreign players like Starbucks
Where speedos lacks, Amaretti delivers. We have a wide food range with a variety of meal options on …show more content…
Build up an expansion in deals while accomplishing an existing conditions state or reduction in showcasing costs.
Create familiarity with the organized discussion framework measured by clients going to Amaretti solely to meet individuals.
Target Market
The target market for the cafe is the locals as well as families who come to the beach and school. These people will have two different types of qualities; busy people and people who want to relax. The busy people include those going for a walk or run and parents who want to pick up a coffee after dropping off their kids and going to work. The relaxed people will be able to come in with friends and enjoy their time.
Price
Coffee Menu
Cappuccino - $4
Latte - $4
Flat White - $4
Macchiato - $3
Piccolo - $3.50
Vienna - $3
Hot Drinks
Hot Chocolate - $3.50
Chai Latte - $4
Extra 40 cents for syrups and 50 for soy and almond milk
Choice from full cream, skim, soy, almond and lactose free milk …show more content…
The cafe will advertise through Instagram to people within the City/Bondi region.
One of the major attractions of the cafe is fast service. This will be ensured through the use of the app to pre-order coffees. This will promote the cafe as busy people will be drawn to the fast service.
There will also be posters put up along the walking track in the local area and throughout the Bondi area to attract people to the cafe. This way elderly people will be notified if they don't use technology as well as creating more awareness in the local community.
Place
The business is located at 4/164-176 Campbell Parade, Bondi Beach, NSW 2026. This prime position offers massive traffic exposure. Offering 96sqm it's ideally positioned opposite the iconic Bondi Beach and surrounded by plenty of shops. There are number of schools located around this area meaning parents dropping off their children can go to the cafe for coffee after and due to their high socioeconomic status they will not worry about spending money there. Overall this will bring more money into the