Submitted by:
1. Vasudev Kaushik- 140201176
2. Varun Sharma- 140201175
3. Tarun Acharya- 140201168
4. Sudipto Das- 140201163
5. Rohit Patidar- 140201131
6. Siddharth Dixit- 140201156
International Paper: Competetive advantage in a Mature market Research and development:
International paper spends extensively in research and development. They have a dedicated R&D center in Loveland, Ohio. The company tries to keep its competitive advantage over other paper manufacturers through incremental innovations in their products. This can be contributed to be one of the main reasons how the company has been able to maintain its position as market leader over the years. R&D department is divided its operations into 3 main divisions, …show more content…
International Paper is renowned for its processes, be it manufacturing, human resource management or people’s processes. One example is the adoption of new technologies into paper making, such as the Batch Master ERP software. The software is specifically designed to measure and report the deviations of the final product from the intended product, based on the input batch of raw materials. IP was one of the first companies to adopt this software. Along with the use of R&D, this adoption of new technology combined with well set processes, give IP an advantage over its competitors. These processes have been built over time. One of the famous stories at IP is that a single mail sent will be answered within half an hour no matter what, else a flag will be raised. This shows the commitment of IP to develop the organization holistically through use of superior processes such as TPM, Lean Six Sigma and other. This is also seen in their well defined policies, be it financial, corporate governance or environmental. This also extends to the recruitment and training processes, which furthers the cycle of improvement. Thus, the setting up of superior processes has given IP an advantage which cannot be replicated by competitors in the exact same …show more content…
At International Paper the innovation is mainly customer focused as can be seen from the example of Accent Opaque 120 pound cover stock. IP’s competitors were offering 130 pound folio stock cover stock to their customers by gluing or laminating two 65 pound sheets together which were causing problems at the printing press. Hence by recognizing the need for bigger sized sheets, IP not only made their customers satisfied but also entered a new segment in the market. Innovations in an industry like the paper industry which is 2000 years old are hard to come by, especially of the disruptive nature. It is these incremental innovations which act as differentiators in the industry and give advantages over the competition. It represents the strength of the R&D division of IP which supports the long term sustainability of their business. IP’s innovation strategy also focusses on making their products environmental friendly with products such as the ClimaSeries boxes which offer better protection than traditional waxed packaging while being environmental friendly. Innovations also help International Paper in reducing their costs by which they can increase their profit margins while making their offerings less expensive than the competition. IP with their JV with ArborGen are introducing genetically modified eucalyptus trees which
1. Vasudev Kaushik- 140201176
2. Varun Sharma- 140201175
3. Tarun Acharya- 140201168
4. Sudipto Das- 140201163
5. Rohit Patidar- 140201131
6. Siddharth Dixit- 140201156
International Paper: Competetive advantage in a Mature market Research and development:
International paper spends extensively in research and development. They have a dedicated R&D center in Loveland, Ohio. The company tries to keep its competitive advantage over other paper manufacturers through incremental innovations in their products. This can be contributed to be one of the main reasons how the company has been able to maintain its position as market leader over the years. R&D department is divided its operations into 3 main divisions, …show more content…
International Paper is renowned for its processes, be it manufacturing, human resource management or people’s processes. One example is the adoption of new technologies into paper making, such as the Batch Master ERP software. The software is specifically designed to measure and report the deviations of the final product from the intended product, based on the input batch of raw materials. IP was one of the first companies to adopt this software. Along with the use of R&D, this adoption of new technology combined with well set processes, give IP an advantage over its competitors. These processes have been built over time. One of the famous stories at IP is that a single mail sent will be answered within half an hour no matter what, else a flag will be raised. This shows the commitment of IP to develop the organization holistically through use of superior processes such as TPM, Lean Six Sigma and other. This is also seen in their well defined policies, be it financial, corporate governance or environmental. This also extends to the recruitment and training processes, which furthers the cycle of improvement. Thus, the setting up of superior processes has given IP an advantage which cannot be replicated by competitors in the exact same …show more content…
At International Paper the innovation is mainly customer focused as can be seen from the example of Accent Opaque 120 pound cover stock. IP’s competitors were offering 130 pound folio stock cover stock to their customers by gluing or laminating two 65 pound sheets together which were causing problems at the printing press. Hence by recognizing the need for bigger sized sheets, IP not only made their customers satisfied but also entered a new segment in the market. Innovations in an industry like the paper industry which is 2000 years old are hard to come by, especially of the disruptive nature. It is these incremental innovations which act as differentiators in the industry and give advantages over the competition. It represents the strength of the R&D division of IP which supports the long term sustainability of their business. IP’s innovation strategy also focusses on making their products environmental friendly with products such as the ClimaSeries boxes which offer better protection than traditional waxed packaging while being environmental friendly. Innovations also help International Paper in reducing their costs by which they can increase their profit margins while making their offerings less expensive than the competition. IP with their JV with ArborGen are introducing genetically modified eucalyptus trees which