Nike is one of the most popular brands across the globe and is a household name. The brand is mainly known for promoting the sale of athletic apparel for all ages, and all skill levels. Several sport teams around the world use Nike’s products as part of their uniform, and they sponsor a variety of different leagues and levels of sports. Another popular approach Nike likes to use to promote its business is by having celebrities or famous athletes endorse their products. A good example of this is LeBron James, a three-time NBA championship winner, two-time Olympic gold medalist, and four-time recipient of the NBA Most Valuable Player award. LeBron James’s contract with Nike is worth at least one billion dollars. The most influential way he endorses Nike’s products is through appearing in advertisements -- two of which will be analysed later.
By appearing in advertisements, LeBron can wear a quality product he can trust, and …show more content…
The first one it shows the daily life of LeBron in Miami, and the second is about the Cavaliers coming together and putting in everything they have for the city. Each advertisement shows a different aspect of LeBron’s life through completely different lights. The overall feel of each one has a different purpose to serve, the Miami one feel is about exercising and enjoying you with upbeat vibes and wearing Nike. While, on the other hand the Cleveland one is about feeling like one as a community with a vibe of pride for our city.
Nevertheless, the advertisements have a lot in common and portray the brand. Both communities show togetherness within the diverse cities of Miami and Cleveland. Also, that both cities see LeBron James as a leader and follow his leadership. The culture in both the cities is very similar it’s a large mix of ethnicities and ages coming together. Equally important, Nike basketball shoes were focused on intensely and the athletic
By appearing in advertisements, LeBron can wear a quality product he can trust, and …show more content…
The first one it shows the daily life of LeBron in Miami, and the second is about the Cavaliers coming together and putting in everything they have for the city. Each advertisement shows a different aspect of LeBron’s life through completely different lights. The overall feel of each one has a different purpose to serve, the Miami one feel is about exercising and enjoying you with upbeat vibes and wearing Nike. While, on the other hand the Cleveland one is about feeling like one as a community with a vibe of pride for our city.
Nevertheless, the advertisements have a lot in common and portray the brand. Both communities show togetherness within the diverse cities of Miami and Cleveland. Also, that both cities see LeBron James as a leader and follow his leadership. The culture in both the cities is very similar it’s a large mix of ethnicities and ages coming together. Equally important, Nike basketball shoes were focused on intensely and the athletic