John Watson's Theory Of Classical Conditioning

In the 1890’s, the Russian physiologist Ivan Pavlov discovered classical conditioning via dogs and meat powder. John Watson introduced classical conditioning in advertising after losing his job to an affair. Classical conditioning occurs when one pairs two stimuli numerous times, in a format that generally implies that an action occurs due to a stimulus, as in Pavlov’s dog experiment.
Classical conditioning is an aspect of behaviorism used in everyday things such as advertising by relating one thing to another such as the McDonald’s theme song. When you hear that badabababa you may automatically think “I’m loving it” and nowadays, you need only hear the tune to know it’s McDonald’s. The same process occurs in high school with the bell. My high school had a bell in the middle of our high school fourth period indicating jr. high lunch. During this time we found it difficult not to stand up and start gathering our things, as we had done for every bell in jr. high. This is because classical conditioning adds something noticeable before an action.
Classical conditioning is a difficult thing to recognize right off hand as it is on a semi-subconscious level. Classical conditioning can be confused with operant conditioning which is the process of punishing or rewarding a behavior after the action occurs. The major difference between the two is …show more content…
Positive reinforcement occurs when one rewards a behavior with some kind of treat at the end of the behavior. Punishment occurs when you deter a behavior with disciplinary action. A great example for both of these involves children. One might consider how they will raise their children and look to positive reinforcement and punishment. In the case of positive reinforcement, the person might consider telling a bratty child that if they are good for the day they will get a new toy whereas in the case of punishment they may tell the child a fit will provoke a