In order to ensure the survival of Colbeck Castle, the employee relation function must be efficient and effective to ensure that the best employees are hired to undertake the daily operational functions of the museum. It must be of utmost importance that the recruitment process is one that is substantial. Ensuring that the right employees are recruited, properly trained, adequately compensated is very important. The management strategy that will be implemented for a two-year short term is expected to work well so that after the two years, the focus will be on improving the strategy rather than having to fully implement one in the foreseeable future.
Colbeck Castle intends to design and apply a management policy that will transform the attraction …show more content…
This person will hold the title of General Manager. As General Manager, this person will have over 12 years experience managing a similar business entity. Being at the top of management and holding an executive position, this person will be responsible for the Marketing Department, Operations Department, Finance and Account Department as well as Human resource department. Each department manager must ensure that the goals of their department are met so as to keep the museum a viable business entity. The general manager is responsible for implementing policies for the improvement of the entity. The department managers are answerable to this individual, while this individual will be answerable to the customers, suppliers and other outside personnel about the performance of the …show more content…
- Marketing Manager
The marketing manager will be responsible for the entity’s marketing strategies, marketing communications, and public relations activities, both external and internal. This individual will work with a team that will carry out events, promotions, advertisements or any other idea related to letting the entity known to both local residents as well as tourist. The marketing manager directs the efforts of the marketing team and organizes at the strategic and tactical levels with the other functions of Colbeck Castle. This department manager will have a team consisting of event planners who will conduct fundraising events, promotion events and any event that will showcase the services offered at Colbeck Castle.
This department will be small in the first two years; however, depending of profit projections and the increase in certain operational one will find that this department may have to change. This change may encompass a division of advertising, sales, and public relations department separately.
- Operations
Colbeck Castle intends to design and apply a management policy that will transform the attraction …show more content…
This person will hold the title of General Manager. As General Manager, this person will have over 12 years experience managing a similar business entity. Being at the top of management and holding an executive position, this person will be responsible for the Marketing Department, Operations Department, Finance and Account Department as well as Human resource department. Each department manager must ensure that the goals of their department are met so as to keep the museum a viable business entity. The general manager is responsible for implementing policies for the improvement of the entity. The department managers are answerable to this individual, while this individual will be answerable to the customers, suppliers and other outside personnel about the performance of the …show more content…
- Marketing Manager
The marketing manager will be responsible for the entity’s marketing strategies, marketing communications, and public relations activities, both external and internal. This individual will work with a team that will carry out events, promotions, advertisements or any other idea related to letting the entity known to both local residents as well as tourist. The marketing manager directs the efforts of the marketing team and organizes at the strategic and tactical levels with the other functions of Colbeck Castle. This department manager will have a team consisting of event planners who will conduct fundraising events, promotion events and any event that will showcase the services offered at Colbeck Castle.
This department will be small in the first two years; however, depending of profit projections and the increase in certain operational one will find that this department may have to change. This change may encompass a division of advertising, sales, and public relations department separately.
- Operations