4.0 Assumption of cognitive dissonance theory
4.1 Human beings desire consistency in their beliefs, attitudes, and behaviors.
This assumption portrays a model of human nature that is concern with stability and consistency. People do not enjoy inconsistencies in their thoughts and beliefs. Instead they seek in consistency.
4.2 Dissonance is created by psychological inconsistencies
The theory is not concerned with a strict logical consistency. It refers to the fact that cognitions must be psychologically inconsistent as opposed to logically inconsistent with one another to arouse cognitive dissonance
4.3 Dissonance is an aversive state that drives people to actions with measurable effects.
Dissonance is a drive state possessing arousal properties. When people experience psychological inconsistencies, the dissonance that is created is aversive. People do not enjoy being in a state of dissonance because it is an uncomfortable state.
4.4 Dissonance motivates efforts to achieve consonance and efforts toward dissonance …show more content…
In an influential article, Akerlof and Dickens (1982) argue that cognitive dissonance theory may have important implications also for a wide range of economic problems such as safety regulation, social security, innovation, marketing, and crime. Recently, cognitive dissonance theory has also been suggested to provide insights to the understanding of voting behavior and elections.
Based on article Cognitive Dissonance Theory: A Research Study and Associated Examples from Pakistan, psychologists have long been interested in the nature of cognitive dissonance, as this phenomenon has implications for many areas of psychology, including attitudes and prejudice, moral cognition, decision making, happiness, and therapy. It has been refined in later work (Festinger,
4.1 Human beings desire consistency in their beliefs, attitudes, and behaviors.
This assumption portrays a model of human nature that is concern with stability and consistency. People do not enjoy inconsistencies in their thoughts and beliefs. Instead they seek in consistency.
4.2 Dissonance is created by psychological inconsistencies
The theory is not concerned with a strict logical consistency. It refers to the fact that cognitions must be psychologically inconsistent as opposed to logically inconsistent with one another to arouse cognitive dissonance
4.3 Dissonance is an aversive state that drives people to actions with measurable effects.
Dissonance is a drive state possessing arousal properties. When people experience psychological inconsistencies, the dissonance that is created is aversive. People do not enjoy being in a state of dissonance because it is an uncomfortable state.
4.4 Dissonance motivates efforts to achieve consonance and efforts toward dissonance …show more content…
In an influential article, Akerlof and Dickens (1982) argue that cognitive dissonance theory may have important implications also for a wide range of economic problems such as safety regulation, social security, innovation, marketing, and crime. Recently, cognitive dissonance theory has also been suggested to provide insights to the understanding of voting behavior and elections.
Based on article Cognitive Dissonance Theory: A Research Study and Associated Examples from Pakistan, psychologists have long been interested in the nature of cognitive dissonance, as this phenomenon has implications for many areas of psychology, including attitudes and prejudice, moral cognition, decision making, happiness, and therapy. It has been refined in later work (Festinger,