Classical Conditioning with Sprite The first example of classical conditioning would be the Sprite commercial primarily played in movie theatres country wide. This Sprite commercial recently shown in movie theatres used a famous artist who goes by the name of Drake. In this commercial, Drake is in the studio getting ready to record one of his most popular songs but cannot seem to get one of his lines right. The artist then takes his headphones off, stops the recording and takes a second to take a drink of Sprite and then puts his headphones back on. After Drake has had a sip of Sprite he then continues to record and he naturally finishes …show more content…
In one of the episodes of Family Guy, Lois the mother scolds Chris who is her son because he received a bad grade on his report card. Lois takes away Chris’ Xbox console and tells him that he is not allowed to play Xbox until he works on his grades. This is a simple case of negative reinforcement with punishment and a fixed interval schedule. The negative reinforcement being, taking the Xbox away until Chris works on his grades. The punishment being, keeping his Xbox until the grades has improved. If Chris works on his grades then after a certain period of time he will be allowed to play his Xbox