We have decided to base our project on expansion possibilities of brand ‘Chumbak’ in
Dehradun which is a tier two city in the state of Uttarakhand. Chumbak was founded in 2010
as an idea for creating a range of fun souvenirs for India and Indians. It started with souvenirs
stocked in multi brand outlets and with the success the company opened pop up stores
throughout the country along with an online store. The latest strategy of the company is to
open up flagship stores which will have various product lines that the company has to offer.
Chumbak started with an initial investment of Rupees forty five lacks and since then has
raised money from Matrix Partners and SeedFund.
The Indian retail industry has emerged as one of the most dynamic …show more content…
Quirky/kitsch products in the Indian retail industry shows a lot of promise and this potential
is seconded by the amount of investment that Venture Capitalists are making in the
companies that are showing signs of acceptability in the market. Brands like Happily
Unmarried, Indian Circus etc. which are also creating quirky products are getting funding
from investment companies.
Chumbak as a design oriented lifestyle brand has been accepted well by the audience in both
tier one and two cities but due to the small size of the pop up stores they were unable to
provide different product lines that they wanted to. In order to increase the availability of
product lines and deeper assortment, the company has started working on the strategy of
opening flagship stores in the cities where its pop up stores are successful. Also the company
has realized that people are accepting the quirky products in tier two cities since the
consumers had no option of this sort of products earlier. Design is becoming more important
feature of the apparel as well as other products and this creates growth opportunity for the …show more content…
Regional offices of Genpact, Spice Digital, Serco, IMSI, Spanco, Aptara,
IndiaMART are present in Dehradun. A number of manufacturing units are present in the
Selaqui area. The construction of the Delhi-Dehradun four-lane highway will enable more
economic development.
Dehradun is also known for being a center for national defence production. Major defence
production establishments include the Ordnance Factory Dehradun, the Opto Electronics
Factory of the Ordnance Factories Board, Defence Electronics Application Laboratory and
Instruments Research and Development Establishment of the Defence Research and
Development Organisation which manufactures products for the Indian Armed Forces. Many
of these are located in Raipur area. The Ordnance Factory estate is located in the middle of
mountains. Dulhani River flows in the heart of the colony. Dehradun, also known as "City of
Schools" and "School Capital of India", is home to some of India's renowned educational
institutions. Apart from this Dehradun also has food processing industry, pharmaceutical
industry, biotechnology industry and is also developing as a preferred destination by retired
citizens for
Dehradun which is a tier two city in the state of Uttarakhand. Chumbak was founded in 2010
as an idea for creating a range of fun souvenirs for India and Indians. It started with souvenirs
stocked in multi brand outlets and with the success the company opened pop up stores
throughout the country along with an online store. The latest strategy of the company is to
open up flagship stores which will have various product lines that the company has to offer.
Chumbak started with an initial investment of Rupees forty five lacks and since then has
raised money from Matrix Partners and SeedFund.
The Indian retail industry has emerged as one of the most dynamic …show more content…
Quirky/kitsch products in the Indian retail industry shows a lot of promise and this potential
is seconded by the amount of investment that Venture Capitalists are making in the
companies that are showing signs of acceptability in the market. Brands like Happily
Unmarried, Indian Circus etc. which are also creating quirky products are getting funding
from investment companies.
Chumbak as a design oriented lifestyle brand has been accepted well by the audience in both
tier one and two cities but due to the small size of the pop up stores they were unable to
provide different product lines that they wanted to. In order to increase the availability of
product lines and deeper assortment, the company has started working on the strategy of
opening flagship stores in the cities where its pop up stores are successful. Also the company
has realized that people are accepting the quirky products in tier two cities since the
consumers had no option of this sort of products earlier. Design is becoming more important
feature of the apparel as well as other products and this creates growth opportunity for the …show more content…
Regional offices of Genpact, Spice Digital, Serco, IMSI, Spanco, Aptara,
IndiaMART are present in Dehradun. A number of manufacturing units are present in the
Selaqui area. The construction of the Delhi-Dehradun four-lane highway will enable more
economic development.
Dehradun is also known for being a center for national defence production. Major defence
production establishments include the Ordnance Factory Dehradun, the Opto Electronics
Factory of the Ordnance Factories Board, Defence Electronics Application Laboratory and
Instruments Research and Development Establishment of the Defence Research and
Development Organisation which manufactures products for the Indian Armed Forces. Many
of these are located in Raipur area. The Ordnance Factory estate is located in the middle of
mountains. Dulhani River flows in the heart of the colony. Dehradun, also known as "City of
Schools" and "School Capital of India", is home to some of India's renowned educational
institutions. Apart from this Dehradun also has food processing industry, pharmaceutical
industry, biotechnology industry and is also developing as a preferred destination by retired
citizens for