Choice Blindness And Perception

Introspection (self-examination) illusion (deception) is a cognitive bias in which people wrongly think they have direct insight into the origins of their mental states,while treating others' introspections as unreliable. Meaning someone who thinks they understand themselves or others but they really don‘t at all, or that they have a false sense of themselves. Like choice blindness, where they can’t see their own faults. We often ask each other questions such as “why did you do that?” or “what Would you do?”, or “why do you like that?”, and we are also expecting answers. Although we usually get answers that the question receiver believes to be valid. However, these questions require introspection insight into internal mental processes that …show more content…
A lesser known aspect of humans is their low attentiveness in making choices. Common sense dictates what radical change in a situation and the choices made based on that will be immediately noticed. It turns out that this is a very large misunderstanding. This is called choice blindness. Choice blindness was originally coined by Petter Johansson and Lars Hall, In 2010 Hall, Johansson, and their colleagues did an experiment to supermarket volunteers,they had to taste two different types of jams and then choose their favorite. They are then offered another taste of the one they selected as their favorite and then asked to explain why they chose it, or at least that's what they thought they were doing. The volunteers didn't notice that they actually tasted the jam they had initially rejected. Hall and Johansson found that less than twenty percent of the participants noticed that it had tasted like the jam they had turned down just a few moments earlier. In many cases, the difference between the two flavors were differed dramatically, most of the flavors were ranging from spicy to sweet. One more type of choice blindness is change blindness which is the same concept except visually different, for example magicians will use change blindness. So what exactly causes choice …show more content…
Are they less aware of their preferences than they think they are? Research has shown that an interest in the choices they are given is one key factor that plays a role in choice blindness. When an issue is more important to the person, they might be likely to notice these differences between what they chose and what they actually got. Other research has found that when people are given incentives they are even more prone to not notice the differences between the choices. Researchers do not know exactly how or why choice blindness occurs, but they think that it affects the very heart of how we make decisions everyday in our lives. According to Hall, choice blindness doesn’t always happen. So why worry about