Introduction
The main purpose of carrying out this research is, therefore, to analyse whether there is enough potential for Chipotle to penetrate the entire Melbourne markets with its fast food chain services. The possibility of expanding to different major cities in the form of opening up of its branches would be analysed in detail in this research. This particular research to examine the success factor of Chipotle in Australian markets is highly justified because the fast food retail industry in Australia is already accompanied by significant major international players such as KFC, McDonald, Pizza Hut, Hungry Jacks and much more. As a result, the question of Chipotle making a significant impact on such highly competitive markets is the major questions and second will people accept the food of chipotle that would be answered through conducting this research work.
As the given research is focused towards performing an analysis …show more content…
An analysis of Chipotle indicates that it is a US based fast food retail chain store that has also started its expansion in the international markets. The fast food chain stores usually have higher overall international exposure and this is also evident in respect to Chipotle as well. The company already expanded in few of its international markets including United Kingdom, Canada, France, and Germany and it is further considering expansion into the international markets. However, the current level of international exposure of the firm indicates that it is currently at the introduction phase in performing the international expansion of its business activities. The company has established itself as the most reputed brand especially in the context of US fast food retail chain market, and now it is considering its expansion into other developed markets as well (Wong,
The main purpose of carrying out this research is, therefore, to analyse whether there is enough potential for Chipotle to penetrate the entire Melbourne markets with its fast food chain services. The possibility of expanding to different major cities in the form of opening up of its branches would be analysed in detail in this research. This particular research to examine the success factor of Chipotle in Australian markets is highly justified because the fast food retail industry in Australia is already accompanied by significant major international players such as KFC, McDonald, Pizza Hut, Hungry Jacks and much more. As a result, the question of Chipotle making a significant impact on such highly competitive markets is the major questions and second will people accept the food of chipotle that would be answered through conducting this research work.
As the given research is focused towards performing an analysis …show more content…
An analysis of Chipotle indicates that it is a US based fast food retail chain store that has also started its expansion in the international markets. The fast food chain stores usually have higher overall international exposure and this is also evident in respect to Chipotle as well. The company already expanded in few of its international markets including United Kingdom, Canada, France, and Germany and it is further considering expansion into the international markets. However, the current level of international exposure of the firm indicates that it is currently at the introduction phase in performing the international expansion of its business activities. The company has established itself as the most reputed brand especially in the context of US fast food retail chain market, and now it is considering its expansion into other developed markets as well (Wong,