A company of SMEs industry has implemented BSC to measure its business performance based on the 4 perspective which are financial, customer, learning and growth and internal business processes. Firstly is financial where it measures the financial performance of the company based on their revenues and profit and loss. The overall result for financial perspective from SMEs is 70%.
Secondly is customer perspective where it focuses on the customers’ …show more content…
The first perspective is financial perspective. It focuses on the company’s financial performance. The overall view of result is 22% where compared to SMEs is 70%. It seems like Chemical Bank’s financial performances is low than SMEs industry.
Secondly is customer perspective, it aims on the customers’ satisfaction. The result that was tested based on Chemical Bank’s performance, they managed to achieve a percentage of 22% only compared with SMEs it was 46%. It shows that most of the customers were not satisfy by the performances from Chemical Bank.
Thirdly is internal perspective, it puts more attention on the company’s abilities and their new internal planning. Based on the overall result, Chemical Bank was able to reach their goals of a percentage 34% which compared with the percentage of SMEs is 28% and it is better than SMEs.
Fourthly is learning and growth perspective, it concentrates on the company’s internal process such as their development and culture. According to the overall result from Chemical Bank, it was able to reach a percentage of 22% and comparing with SMEs is 36%. It shows that Chemical Bank must do more improvement on their development to achieve their targets and