The day I heard about CBA Loop was not the day that I became their customer. What kept me away was the copy “time to unbank yourself”, it was a misleading catchphrase. Unbanked are the ones who are not served by a bank or similar financial institution. I surely did not want to be unbanked, so I stayed banked until one day a friend of mine walked me through her experience. It became clear that CBA Loop is a form of a digital bank which targets millennials and people who dislike the exhausting banking hall experience (I am one of them) and not completely about abandoning banking.
Having the right copy not only informs but also appeals to emotions, creating unique bonds with the consumers and encourages them to interact with your product. The …show more content…
It took me under 10 minutes to actually register an account through the website but was required to visit a Loop Zone/Store to complete the process before my account is activated and start using the app. My picture and fingerprints were taken before I left with a beautiful debit card. I was looped!
Both the online and store experiences were delightful. The only experience improvement I will recommend to the Loop team is to activate accounts and allow customers to start transacting straightaway as they plan to visit a loop store to get their cards. This is the most important step of all. When a visitor completes the online registration her excitement rate is still high by allowing her to transact immediately as she plans to visit loop shop, increases the chances of her becoming a customer. The ask to visit a loop zone before using the account may have cost the business potential customers so far.
Design is the act of solving problems for others and about how things work and delivering customer values through delightful experiences. In this post, I will be sharing my experience design opinions after using the app for the past few months. Most importantly how putting user experience at the core of the product design can significantly increase customer satisfaction and base for the
Having the right copy not only informs but also appeals to emotions, creating unique bonds with the consumers and encourages them to interact with your product. The …show more content…
It took me under 10 minutes to actually register an account through the website but was required to visit a Loop Zone/Store to complete the process before my account is activated and start using the app. My picture and fingerprints were taken before I left with a beautiful debit card. I was looped!
Both the online and store experiences were delightful. The only experience improvement I will recommend to the Loop team is to activate accounts and allow customers to start transacting straightaway as they plan to visit a loop store to get their cards. This is the most important step of all. When a visitor completes the online registration her excitement rate is still high by allowing her to transact immediately as she plans to visit loop shop, increases the chances of her becoming a customer. The ask to visit a loop zone before using the account may have cost the business potential customers so far.
Design is the act of solving problems for others and about how things work and delivering customer values through delightful experiences. In this post, I will be sharing my experience design opinions after using the app for the past few months. Most importantly how putting user experience at the core of the product design can significantly increase customer satisfaction and base for the