Caylin Ahlf-Social Psychology Homework #2 1. According to Robert Cialdini, companies sometime advertise their products for a short period of time and then stopping selling the product. This is because, the product will become more important to us when it becomes less available and encourage people to want to buy it. An example that I have experienced would be when the gold iPhone first came out and it was only suppose to be a limited time deal. Since it was limited I wanted very badly, but I'm not quite sure why, now I know why.
2. Since they 23 year olds received a free NIACC class, they would see taking another one as a deal. To the students it would be a “two for one” type of deal. In this article, it says that “free samples” make the …show more content…
Being consistent means having the same behavior over period of time. When running a business you want to be consistent, because the consumers expect the same behavior. If the business keeps changing, the buys will get sick of it and eventually leave. When you start a business, you tell consumers how its going to be, if you change something it would fit into cognitive dissonance.
4. The advertisement that I found is for Starbucks and it is found at this website; http://pre06.deviantart.net/d8a2/th/pre/i/2011/068/8/3/magazine_ad_by_nasirali-d3b8xcz.jpg. a) In this article, I believe it is using both central and peripheral routes to persuasion. It is central because it talks about Starbucks coffee and nothing outside of coffee. It is peripheral because it does not tell what makes Starbucks coffee better and it does not have any facts. b) The sources of the ad would be Starbucks, the message would be that their coffee is better than any other place, the audience would be anyone reading the magazine. The source is obviously someone that is related to Starbucks and is trying to promote it. The message says that if the coffee isn’t good, than its not Starbucks. The audience would be the people reading the magazine, or people that have seen it on the
2. Since they 23 year olds received a free NIACC class, they would see taking another one as a deal. To the students it would be a “two for one” type of deal. In this article, it says that “free samples” make the …show more content…
Being consistent means having the same behavior over period of time. When running a business you want to be consistent, because the consumers expect the same behavior. If the business keeps changing, the buys will get sick of it and eventually leave. When you start a business, you tell consumers how its going to be, if you change something it would fit into cognitive dissonance.
4. The advertisement that I found is for Starbucks and it is found at this website; http://pre06.deviantart.net/d8a2/th/pre/i/2011/068/8/3/magazine_ad_by_nasirali-d3b8xcz.jpg. a) In this article, I believe it is using both central and peripheral routes to persuasion. It is central because it talks about Starbucks coffee and nothing outside of coffee. It is peripheral because it does not tell what makes Starbucks coffee better and it does not have any facts. b) The sources of the ad would be Starbucks, the message would be that their coffee is better than any other place, the audience would be anyone reading the magazine. The source is obviously someone that is related to Starbucks and is trying to promote it. The message says that if the coffee isn’t good, than its not Starbucks. The audience would be the people reading the magazine, or people that have seen it on the