Introduction
The Nor’easters is a new Class A minor league baseball team in Springfield, Massachusetts, US. In the city, there is a minor league ice hockey team, The Falcons, but Nor’easters is the only professional baseball team from Springfield. The team owned by the Springfield businessman Jimmy Mercante, and the General Manager is Bob Cortez. The Nor’easters had not played a game and the first season will begin in about a year and a half in 2009.
Problem Statement
Larry Buckingham is the Marketing Director for the team, and he had a great experience in marketing many entertainment services; however, he was under pressure because he was new to the sports industry. Buckingham’s task was to set the ticket pricing in order to maximize the
The Nor’easters is a new Class A minor league baseball team in Springfield, Massachusetts, US. In the city, there is a minor league ice hockey team, The Falcons, but Nor’easters is the only professional baseball team from Springfield. The team owned by the Springfield businessman Jimmy Mercante, and the General Manager is Bob Cortez. The Nor’easters had not played a game and the first season will begin in about a year and a half in 2009.
Problem Statement
Larry Buckingham is the Marketing Director for the team, and he had a great experience in marketing many entertainment services; however, he was under pressure because he was new to the sports industry. Buckingham’s task was to set the ticket pricing in order to maximize the