Case Study Of Voyages Maldives

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Introduction
Voyages Maldives is a travel agency established in 1980 which is based in the Maldives. They are included in an extensive variety of vacationer administrations. They are mostly specialized in Safari programs, which include Cruising, Diving and Surfing Safaris. Voyages Maldives also provide ground handling services to tour operators, supervision and representation of airlines to and from anywhere in the world. They have a highly qualified and well regarded team, working very closely with all the resorts in the Maldives on a daily basis. They are one of the few companies in the Maldives which have over 30 years of experience in the tourism industry.
Safari Operations
Voyages Maldives is the leading Safari operator in the Maldives.
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1. Carrying out the necessary documentation for future investments
2. Finding parties who are interested in building the City Hotel as planned
3. Recruiting new employees to meet the essential number targeted
4. Providing all the basic trainings as well as other professional training to all the employees
5. Finish off all the documents and agreements required for the employees to send abroad to Sri Lanka, Bangkok and Singapore for their further professional studies
6. Visits to conferences and fairs as well as face to face formal meetings with the European operators.
7. Implementing the manual attendance recording system to automated recording system.

Recommendation
As they are planning to enter into the European Market it is important for the company to construct a thorough research on the European market for a clear vision. And also to deliver service effectively and on time, the company can come up with 24 hour service delivery system. This can be done by allocating employees to work on different shifts of the day.

1.3 Sales and Marketing Target and Objectives
Target/Objective Action Timeline
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Target Communicate to increase the sales percentage from 15% to 30% During the upcoming year To increase sales and the target number of customers they bring.

Recommendation
Looking at the above table, they have their targets and objectives constructed methodically with their action and duration stated which makes it easier for them to generate their operations according to their plan.

1.4 International and Cultural Influences
Tourism is the largest industry in the Maldives with 28% GDP and more than 60% of foreign exchange receipts of Maldives. Over 90% of the government tax revenue flows in tourism related taxes.
International Influence
The beautiful small coral islands with unpolluted turquoise water, white sandy beaches and sunrise/sunset attracts tourists worldwide bringing $325 million a

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