Rosemead is the best match to the benchmark location because the percentage of each segmented market closes to the benchmark. The percentage of each household is shown in the picture 1. Although the percentage of Urban Village in Rosemead is much higher than the benchmark location, I think that it is beneficial to The Boiling Crab because this type of household is the highest percentage of Brookhurst location. Therefore, it helps ignite the owner’s hope that the number of clients should be at least equal or higher than the benchmark location. From my analysis data on Yelp, the competition of a seafood restaurant in this area is not quite tough because there is only one restaurant named All-In Crab Cajun that is exactly the same type of food.
