1 Introduction
1.1 Organization and product
Pomegranate Kitchen is tackling the issue of refugee integration and employment head on, by providing training, development, and work for former refugees who work in their kitchens preparing meals for Wellingtonians. Pomegranate Kitchen offers catering services and delivers delicious meals prepared by former refugees living in Wellington, to central Wellington workplaces. Starting with lunch delivery and small group catering, the business aims to become profitable and self-sustaining. They are a not-for-profit social enterprise with strong values to not just empower refugee women but also to make them able, capable and employable. Former refugees who are now Wellington locals are involved at every …show more content…
Pomegranate Kitchens main objective is to gain more public awareness and further attain social and financial objectives by delivering quality meals to the consumer. This can be achieved by providing the consumer new, innovative menus in order to keep up with the competitive market and by increasing the market share. These short term goals can be achieved by implementing a new marketing strategy, understanding and tapping into the technologically driven social media millennials and by reaching out to the masses or a new market segment besides their current market of corporates. The Long term objectives includes creating a brand image, a new consumer database by offering loyalty programs, increased check size, brand awareness and a broader market presence. Starting with lunch delivery and small group catering, the business began its operations in October 2016, and aims to become profitable and self-sustaining by April …show more content…
This will eventually lead to limit restaurants and food service organisations from producing excessive waste. Therefore, in order to overcome this, Pomegranate Kitchen should plan and organise more yield-less waste management procedures beforehand. ii. Disaster Management
New Zealand as we know sits on two colossal tectonic plates making it a high risk location making businesses vulnerable to earthquakes, tsunami, volcanic activity, and other related risks. The company should create a disaster management system that secures the companies financial(Physical) and strategic assets(Employees). This includes proper staff training manual in case of an emergency like fire, short circuit or any other in house casualties. As per the GNS report, wellington sits on the fault line and due to a more frequent ground activity, wellington region poses a higher risk of building damage. (Edens, 2016) iii. Climate
1.1 Organization and product
Pomegranate Kitchen is tackling the issue of refugee integration and employment head on, by providing training, development, and work for former refugees who work in their kitchens preparing meals for Wellingtonians. Pomegranate Kitchen offers catering services and delivers delicious meals prepared by former refugees living in Wellington, to central Wellington workplaces. Starting with lunch delivery and small group catering, the business aims to become profitable and self-sustaining. They are a not-for-profit social enterprise with strong values to not just empower refugee women but also to make them able, capable and employable. Former refugees who are now Wellington locals are involved at every …show more content…
Pomegranate Kitchens main objective is to gain more public awareness and further attain social and financial objectives by delivering quality meals to the consumer. This can be achieved by providing the consumer new, innovative menus in order to keep up with the competitive market and by increasing the market share. These short term goals can be achieved by implementing a new marketing strategy, understanding and tapping into the technologically driven social media millennials and by reaching out to the masses or a new market segment besides their current market of corporates. The Long term objectives includes creating a brand image, a new consumer database by offering loyalty programs, increased check size, brand awareness and a broader market presence. Starting with lunch delivery and small group catering, the business began its operations in October 2016, and aims to become profitable and self-sustaining by April …show more content…
This will eventually lead to limit restaurants and food service organisations from producing excessive waste. Therefore, in order to overcome this, Pomegranate Kitchen should plan and organise more yield-less waste management procedures beforehand. ii. Disaster Management
New Zealand as we know sits on two colossal tectonic plates making it a high risk location making businesses vulnerable to earthquakes, tsunami, volcanic activity, and other related risks. The company should create a disaster management system that secures the companies financial(Physical) and strategic assets(Employees). This includes proper staff training manual in case of an emergency like fire, short circuit or any other in house casualties. As per the GNS report, wellington sits on the fault line and due to a more frequent ground activity, wellington region poses a higher risk of building damage. (Edens, 2016) iii. Climate