Management
Papi’s Burritos’ is founded by Zach Smith, Bruno Matias and Juliio Baretta. Together, they have had experience in the field of culinary, business, and the fast food industry. In addition, it is their responsibility to establish, maintain and control everyday operations until the business will grow enough to allow the hire of additional employees full time.
Company Ownership
The founders will receive 75% of the ownership (25% each) and the remaining profit will be allocated to a special fund from which the money will be allocated to the development of the restaurant and some “cushion” funds in case of necessity. As it is a small business, there will be no need of traditional investors, and in no way will we be available to investors …show more content…
• Military personnel at the Goodfellow Air Force Base.
• Students (High school, university, and military).
• Workers who are already present at work (or have been working on a night shift) and are allowed to take breaks to get something to eat.
• Workers of any profession and college students who have short lunch breaks.
The Secondary Target Market Segment Strategy
Papi’s Burritos’ is actively searching for means to offer something to a secondary target market strategy. In addition to providing our primary target customers who are blue collar workers, students, military personnel and etc., there will definitely be a choice of products for children and teenagers. These products are designed to reinforce and strengthen the customer flow, thus contributing to the increase of sales in the restaurant. Papi’s Burritos’ will offer the following products for our secondary target market:
• Ice Cream (Sandwiches, cones, and bars).
• Popsicles.
• Paletas.
• Fruiteleras.
• Aguas Frescas.
Even though ice cream is already familiar with people of all ages, the paletas we sell will be a real hit with children as recent studies at local elementary and middle schools show a real demand for these delicious …show more content…
First, very few restaurants provide Tex-Mex style of cooking at an affordable cost. In addition, very few can provide the same quality taste all in one burrito—as our slogan states. Secondly, we will be the only burrito restaurant in San Angelo that will make our own
Papi’s Burritos’ is founded by Zach Smith, Bruno Matias and Juliio Baretta. Together, they have had experience in the field of culinary, business, and the fast food industry. In addition, it is their responsibility to establish, maintain and control everyday operations until the business will grow enough to allow the hire of additional employees full time.
Company Ownership
The founders will receive 75% of the ownership (25% each) and the remaining profit will be allocated to a special fund from which the money will be allocated to the development of the restaurant and some “cushion” funds in case of necessity. As it is a small business, there will be no need of traditional investors, and in no way will we be available to investors …show more content…
• Military personnel at the Goodfellow Air Force Base.
• Students (High school, university, and military).
• Workers who are already present at work (or have been working on a night shift) and are allowed to take breaks to get something to eat.
• Workers of any profession and college students who have short lunch breaks.
The Secondary Target Market Segment Strategy
Papi’s Burritos’ is actively searching for means to offer something to a secondary target market strategy. In addition to providing our primary target customers who are blue collar workers, students, military personnel and etc., there will definitely be a choice of products for children and teenagers. These products are designed to reinforce and strengthen the customer flow, thus contributing to the increase of sales in the restaurant. Papi’s Burritos’ will offer the following products for our secondary target market:
• Ice Cream (Sandwiches, cones, and bars).
• Popsicles.
• Paletas.
• Fruiteleras.
• Aguas Frescas.
Even though ice cream is already familiar with people of all ages, the paletas we sell will be a real hit with children as recent studies at local elementary and middle schools show a real demand for these delicious …show more content…
First, very few restaurants provide Tex-Mex style of cooking at an affordable cost. In addition, very few can provide the same quality taste all in one burrito—as our slogan states. Secondly, we will be the only burrito restaurant in San Angelo that will make our own