Marketing Strategy
Product/ service strategies
The firm's target market, product mix, resource allocation, and technology selection are involved in decision-making of product strategies. Mansfield and Wagner (1975) show that these factors have a significant influence on the probability of economic success. Product strategies that often being used are the designs, technology, usefulness, convenient, value, quality, packaging and warranties. In order to get closer to consumers, Panasonic has been trying to satisfy its consumers’ needs and wants, so that the customers’ satisfactions can be maximized. There are many product lines of Panasonic and different product serves different purpose or function towards the consumers.
For example, Panasonic Malaysia had launched a brand new series of flat design refrigerator that aimed at boosting the sales in the second half of fiscal year …show more content…
They are concern of how to use the products after they have bought from the outlets. Basically, this Customer Care Centre is open from 9:00 am to 8:00 pm, 365 days per year. There are separate phone numbers for each product.
When customers make inquiries on the Panasonic website by typing in a question, the site displays multiple relevant FAQs. Thus, the company strives to provide quick responses to questions. The company analyses the search keywords that bring customers to FAQs and the number of times that the questions are viewed to increase the precision of the FAQS, so that the information that customers require is accurate and displayed quickly.
Because these FAQs are organized so that customer's problems can be solved without the customer needing to contact the Customer Care Centre, the number of inquiries at the centre is trending
Product/ service strategies
The firm's target market, product mix, resource allocation, and technology selection are involved in decision-making of product strategies. Mansfield and Wagner (1975) show that these factors have a significant influence on the probability of economic success. Product strategies that often being used are the designs, technology, usefulness, convenient, value, quality, packaging and warranties. In order to get closer to consumers, Panasonic has been trying to satisfy its consumers’ needs and wants, so that the customers’ satisfactions can be maximized. There are many product lines of Panasonic and different product serves different purpose or function towards the consumers.
For example, Panasonic Malaysia had launched a brand new series of flat design refrigerator that aimed at boosting the sales in the second half of fiscal year …show more content…
They are concern of how to use the products after they have bought from the outlets. Basically, this Customer Care Centre is open from 9:00 am to 8:00 pm, 365 days per year. There are separate phone numbers for each product.
When customers make inquiries on the Panasonic website by typing in a question, the site displays multiple relevant FAQs. Thus, the company strives to provide quick responses to questions. The company analyses the search keywords that bring customers to FAQs and the number of times that the questions are viewed to increase the precision of the FAQS, so that the information that customers require is accurate and displayed quickly.
Because these FAQs are organized so that customer's problems can be solved without the customer needing to contact the Customer Care Centre, the number of inquiries at the centre is trending