CONCLUSION:
It was a great pleasure being an intern at Aditya Birla Group-Grasim. I have gained much knowledge as an intern. I have got a practical knowledge of the market scenario while observing the market and getting orders for Kara Wipes. Kara Wet Wipes is a wonderful product which immerges out in the market. It has many potentialities as a brand. If awareness among the consumers is created and the branding strategies like sales promotions, redesigning the packets, offers are implement with much planning then it will boom in the market with great opportunities.
The product is in growth stage as the consumers are demanding the product. The consumer reviews are much appreciating for the product. The company has built a good reputation in the market. Though there is tough competition in the …show more content…
Anushka Sharma at the cover so that customers will get more attracted to purchase the product.
• NEW VARIANTS: New variants and fragrances should be introduced like strawberries, lemon, payaya, and neem so that customers will get to purchase with variety of products.
NEW BRANDING STRATEGIES:
Trading in online sites like Flipkart, Amazon, and Snapdeal will help increasing sales.
• Kara i.e. www.karawipes.com can be linked to Facebook for shopping ads.
• Creative and innovative ads can be shown in televisions and YouTube and newspapers.
• The wipes in each packet can be sealed so people can carry them in pocket purses.
• Free samples can be distributed at roadsides and BA counters can be set up at malls and retailers shops.
• Awareness can be created through Social Medias, blogs, posters pasted in buses, metro etc.
NEW STRATEGIES TO ENCHANCE SALES:
• CAB SERVICES: The cab services should be targeted like Ola cab, Uber, Radio taxi.
• HOTELS AND RESTUARANTS: Product line should be extended to dry tissues as there is a high demand in hotels and
It was a great pleasure being an intern at Aditya Birla Group-Grasim. I have gained much knowledge as an intern. I have got a practical knowledge of the market scenario while observing the market and getting orders for Kara Wipes. Kara Wet Wipes is a wonderful product which immerges out in the market. It has many potentialities as a brand. If awareness among the consumers is created and the branding strategies like sales promotions, redesigning the packets, offers are implement with much planning then it will boom in the market with great opportunities.
The product is in growth stage as the consumers are demanding the product. The consumer reviews are much appreciating for the product. The company has built a good reputation in the market. Though there is tough competition in the …show more content…
Anushka Sharma at the cover so that customers will get more attracted to purchase the product.
• NEW VARIANTS: New variants and fragrances should be introduced like strawberries, lemon, payaya, and neem so that customers will get to purchase with variety of products.
NEW BRANDING STRATEGIES:
Trading in online sites like Flipkart, Amazon, and Snapdeal will help increasing sales.
• Kara i.e. www.karawipes.com can be linked to Facebook for shopping ads.
• Creative and innovative ads can be shown in televisions and YouTube and newspapers.
• The wipes in each packet can be sealed so people can carry them in pocket purses.
• Free samples can be distributed at roadsides and BA counters can be set up at malls and retailers shops.
• Awareness can be created through Social Medias, blogs, posters pasted in buses, metro etc.
NEW STRATEGIES TO ENCHANCE SALES:
• CAB SERVICES: The cab services should be targeted like Ola cab, Uber, Radio taxi.
• HOTELS AND RESTUARANTS: Product line should be extended to dry tissues as there is a high demand in hotels and