“Don’t aim to break the glass ceiling; aim to shatter it.”
― Matshona Dhliwayo
This quote was made by a black man but yet encompasses the spirit of all women when it comes to breaking the glass ceiling. The glass ceiling being a figurative barrier, which restricts some social groups of moving up in the corporate ladder. This is especially taxing for black people as a whole; in the Fortune 500 black people make only up to .8 percent of the companies on the entire list.(Berman) The number goes even further down when the topic goes to black women. Black female CEO’s are a rarity in the United States, so much so that a black female would have a better chance starting her own company, than staying and working her own way up. However in the case …show more content…
With respect to the weekly Jet, there will be more focus on integrating the magazine with its Web site, she said. Asked whether Jet might shift to an online-only magazine, she said that while that's a greater possibility with Jet than with Ebony, it's premature to consider shifting even Jet to online-only in light of its print advertising revenue.
-Chicago Business on Desiree Rogers.
This shows the direct management style that focuses on success and the generation of profits. Through careful study, she realized that keeping Jet magazine as a print magazine would only serve to do the company more harm than good. Ms. Roger also uses her former political ties well in that she would be able to speak from the perspective of a former White House Social Secretary. (Tavers & Tapper)
However this direct approach to the company does have a negative side when it comes to enacting what one wants. The directive approach from Ms. Rogers can come off as Micromanaging to others. Her employees do understand the experience she has and how valuable it is to the company, but through being as direct as she is with her vision for the company it comes off as …show more content…
Her recent decisions with the Johnson Publishing Company have shown this to be true, in 2016 the Johnson Publishing Company decided to sell Ebony as well as Jet magazine.(Channick) Even after the move to the digital world, the magazine's print and digital didn’t reach the necessary sales needed. Desiree then decided to move forward more with the cosmetics industry part of Johnson Publishing than the magazines since it is half of the revenue of the company.(Channick) Committed to what is most important and what generates more revenue in a company; this is the business value system of Desiree Rogers.
Despite the rave review of this paper as well as others Ms Rogers does have her faults as well. She seems to have pushed for more of a online base for the ebony and Jet Magazine articles; yet she did not use sound marketing advice in moving the articles to sites such as bossip and madamenoir.com. She decided to keep ahead with print and the slow move to an online presence. She spoke on the move to more digital media but lacked the movement forward. This creates a problem, which makes it seem as if she took the easy way out through selling the
― Matshona Dhliwayo
This quote was made by a black man but yet encompasses the spirit of all women when it comes to breaking the glass ceiling. The glass ceiling being a figurative barrier, which restricts some social groups of moving up in the corporate ladder. This is especially taxing for black people as a whole; in the Fortune 500 black people make only up to .8 percent of the companies on the entire list.(Berman) The number goes even further down when the topic goes to black women. Black female CEO’s are a rarity in the United States, so much so that a black female would have a better chance starting her own company, than staying and working her own way up. However in the case …show more content…
With respect to the weekly Jet, there will be more focus on integrating the magazine with its Web site, she said. Asked whether Jet might shift to an online-only magazine, she said that while that's a greater possibility with Jet than with Ebony, it's premature to consider shifting even Jet to online-only in light of its print advertising revenue.
-Chicago Business on Desiree Rogers.
This shows the direct management style that focuses on success and the generation of profits. Through careful study, she realized that keeping Jet magazine as a print magazine would only serve to do the company more harm than good. Ms. Roger also uses her former political ties well in that she would be able to speak from the perspective of a former White House Social Secretary. (Tavers & Tapper)
However this direct approach to the company does have a negative side when it comes to enacting what one wants. The directive approach from Ms. Rogers can come off as Micromanaging to others. Her employees do understand the experience she has and how valuable it is to the company, but through being as direct as she is with her vision for the company it comes off as …show more content…
Her recent decisions with the Johnson Publishing Company have shown this to be true, in 2016 the Johnson Publishing Company decided to sell Ebony as well as Jet magazine.(Channick) Even after the move to the digital world, the magazine's print and digital didn’t reach the necessary sales needed. Desiree then decided to move forward more with the cosmetics industry part of Johnson Publishing than the magazines since it is half of the revenue of the company.(Channick) Committed to what is most important and what generates more revenue in a company; this is the business value system of Desiree Rogers.
Despite the rave review of this paper as well as others Ms Rogers does have her faults as well. She seems to have pushed for more of a online base for the ebony and Jet Magazine articles; yet she did not use sound marketing advice in moving the articles to sites such as bossip and madamenoir.com. She decided to keep ahead with print and the slow move to an online presence. She spoke on the move to more digital media but lacked the movement forward. This creates a problem, which makes it seem as if she took the easy way out through selling the