2. Case Study - Export Growth for Biscitio and its Trademarks Protection Strategy
(based on imaginary facts)
Founded with private capital in 1980 by a group of friends from the confectionary segment, Biscitio India Private Limited (Biscitio), set up as a SME, is devoted to manufacturing and selling biscuits and confectionery for almost 35 years now. Makers of the very popular biscuit, Biscitiokid, and several other popular brands, the Biscitio name symbolizes quality, nutrition and great taste. Now with a reach all over the world, the company has come a long way. Many of its products are aiming to become world leaders and have won lot of acclaim. Having commenced its operations as a SME, and now with a 3% share of the total worldwide organized …show more content…
To achieve these goals, Biscitio developed an export strategy focusing on gaining economies of scale. This strategy held that as Biscitio’s international sales increased, the cost of producing, marketing and transporting its products would decrease because the investment made would be spread over a larger number of products sold. This cost reduction meant that the cost of producing an individual product would be less than the average unit cost, which would then translate into an increase in turnover and increase in profits. With this strategy in hand, Biscitio embarked on its journey of expansion into international …show more content…
Biscitio is a true Indian SME success story. It is now one of the leading Indian companies selling products in more than 35 countries.
This rapid growth and strong distribution network all over the world made Biscitio very attractive to investors. In 2014 it was acquired by and became a wholly owned subsidiary of a large US corporation. Biscitio still exists and continues to market its products with the support and global reach of the parent company. This has further allowed Biscitio to export in important markets throughout Latin America, North America, Europe and
(based on imaginary facts)
Founded with private capital in 1980 by a group of friends from the confectionary segment, Biscitio India Private Limited (Biscitio), set up as a SME, is devoted to manufacturing and selling biscuits and confectionery for almost 35 years now. Makers of the very popular biscuit, Biscitiokid, and several other popular brands, the Biscitio name symbolizes quality, nutrition and great taste. Now with a reach all over the world, the company has come a long way. Many of its products are aiming to become world leaders and have won lot of acclaim. Having commenced its operations as a SME, and now with a 3% share of the total worldwide organized …show more content…
To achieve these goals, Biscitio developed an export strategy focusing on gaining economies of scale. This strategy held that as Biscitio’s international sales increased, the cost of producing, marketing and transporting its products would decrease because the investment made would be spread over a larger number of products sold. This cost reduction meant that the cost of producing an individual product would be less than the average unit cost, which would then translate into an increase in turnover and increase in profits. With this strategy in hand, Biscitio embarked on its journey of expansion into international …show more content…
Biscitio is a true Indian SME success story. It is now one of the leading Indian companies selling products in more than 35 countries.
This rapid growth and strong distribution network all over the world made Biscitio very attractive to investors. In 2014 it was acquired by and became a wholly owned subsidiary of a large US corporation. Biscitio still exists and continues to market its products with the support and global reach of the parent company. This has further allowed Biscitio to export in important markets throughout Latin America, North America, Europe and