1.) Based on the product report of the Alikay Naturals Moisturizing Black Soap Shampoo, it can be deduced that the product belonged to the Decline stage of the product life cycle. As can be seen from the data presented, since the shampoo was launched in January- March of the year 2015, the units sold deteriorated as time passed by. In fact, from 381,000 units that were purchased by customers in the first quarter of 2015, only 275, 776 units were bought by clients in quarter 2 of 2016. Moreover, the products’ average days on shelf increased from 3.1(1st quarter of 2015) to 4.1 (2nd quarter of 2016).
2.) In light of the current position of Alikay Naturals Moisturizing Black Soap Shampoo in the product life cycle, the following questions should …show more content…
First, the product should contain an anti –dandruff properties such as the Tea Tree oil, because customers often complain that the shampoo have limited purpose. Second, make the shampoo more viscous by adding additional salts. Third, the manufacturers of the product should put fragrances such as grapefruit extracts, gardenia, amber, vanilla, and chamomile. Lastly, the utilization of local raw materials will aid in lowering the price of the …show more content…
This is because it would address the almost all problems that the customers found on the shampoo. In detail, its formulation includes Tea Tree Oil to combat dandruff formation that almost all people are burdened with. In addition, the fact that every client can choose which specific scent to be mixed in the shampoo is an excellent feature which would definitely attract prospective buyers.
5.) With attention to the development of the Alikay Naturals Moist Black Soap Shampoo with Dandruff Control, it can be classified as a sustaining innovation. This is because the primary driver in formulating this product is to bridge the gaps that were present in the Alikay Naturals Moisturizing Black Soap Shampoo. To put it differently, the former came with a handful of features that address the actual downsides of the latter. Furthermore, it will eventually save the Alikay Naturals Moisturizing Black Soap Shampoo from being fully ignored in the market and augmenting the overall revenue of the
2.) In light of the current position of Alikay Naturals Moisturizing Black Soap Shampoo in the product life cycle, the following questions should …show more content…
First, the product should contain an anti –dandruff properties such as the Tea Tree oil, because customers often complain that the shampoo have limited purpose. Second, make the shampoo more viscous by adding additional salts. Third, the manufacturers of the product should put fragrances such as grapefruit extracts, gardenia, amber, vanilla, and chamomile. Lastly, the utilization of local raw materials will aid in lowering the price of the …show more content…
This is because it would address the almost all problems that the customers found on the shampoo. In detail, its formulation includes Tea Tree Oil to combat dandruff formation that almost all people are burdened with. In addition, the fact that every client can choose which specific scent to be mixed in the shampoo is an excellent feature which would definitely attract prospective buyers.
5.) With attention to the development of the Alikay Naturals Moist Black Soap Shampoo with Dandruff Control, it can be classified as a sustaining innovation. This is because the primary driver in formulating this product is to bridge the gaps that were present in the Alikay Naturals Moisturizing Black Soap Shampoo. To put it differently, the former came with a handful of features that address the actual downsides of the latter. Furthermore, it will eventually save the Alikay Naturals Moisturizing Black Soap Shampoo from being fully ignored in the market and augmenting the overall revenue of the