1.0 Company / Band Overview
Metrical Systems (“MetS” for short) is a Toronto-based indie rock band. Similar in sound to the well-known Metric and close in popularity to The Beaches (“METRIC”; ”The Beaches”), MetS have just released their first full album and are beginning their first national tour in the next six months. Their current fanbase is mostly based in Toronto, but is diverse in range and expanding quickly. This tour is an opportunity for the group to build their brand, grow their fanbase and most importantly fund their future development and next album (Rieger 432; Hess). Marketing, promotions and publicity are inseparable parts of any successful music tour, which allow to make the most of the experience for the artist, record studio and consumers as well .
2.0 …show more content…
Arrival of smartphones in 1999 and Broadband Net access becoming popular in 2004 (Farrelly, “Social Media In Historical Perspective.”), together with introduction of Facebook, Youtube and other numerous social media platforms, influenced the perception of product/service markets today. Social media marketing became an essential part of companies’ marketing and communications strategies (DeMers). This type of marketing possesses a wide range of advantages over traditional media. Overall, “word of mouth and social media are viewed as cheaper and more effective than traditional media” (Berger, Milkman 193). More than that, social media can be regarded as a powerful tool due to its huge audiences and opportunity to reach a large number of consumers at a rather low cost (Schulze 10). In addition, the Internet and social media in particular have not only the possibility of reaching the future audiences, but also generate sales (Leenders 1803). All these make social media platforms paramount in reaching the marketing objectives for the tour (further identified in section
Metrical Systems (“MetS” for short) is a Toronto-based indie rock band. Similar in sound to the well-known Metric and close in popularity to The Beaches (“METRIC”; ”The Beaches”), MetS have just released their first full album and are beginning their first national tour in the next six months. Their current fanbase is mostly based in Toronto, but is diverse in range and expanding quickly. This tour is an opportunity for the group to build their brand, grow their fanbase and most importantly fund their future development and next album (Rieger 432; Hess). Marketing, promotions and publicity are inseparable parts of any successful music tour, which allow to make the most of the experience for the artist, record studio and consumers as well .
2.0 …show more content…
Arrival of smartphones in 1999 and Broadband Net access becoming popular in 2004 (Farrelly, “Social Media In Historical Perspective.”), together with introduction of Facebook, Youtube and other numerous social media platforms, influenced the perception of product/service markets today. Social media marketing became an essential part of companies’ marketing and communications strategies (DeMers). This type of marketing possesses a wide range of advantages over traditional media. Overall, “word of mouth and social media are viewed as cheaper and more effective than traditional media” (Berger, Milkman 193). More than that, social media can be regarded as a powerful tool due to its huge audiences and opportunity to reach a large number of consumers at a rather low cost (Schulze 10). In addition, the Internet and social media in particular have not only the possibility of reaching the future audiences, but also generate sales (Leenders 1803). All these make social media platforms paramount in reaching the marketing objectives for the tour (further identified in section