Case Study: Live On Grades

Improved Essays
Live on Grades operates nationally and in 50 states. The donation can be collected via online transaction, PayPal, and personal or business checks. According to National Philanthropic Trust, individuals in America donated $268 billion or 71% of total donations in 2015, an increase of 4.1% compared to 2014. American corporates reflected a 3.9% increase in 2015 at $18 billion total. From the $268 billion, 40 billion was donated to the education (https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/)
According to Philanthropy Roundtable, the most generous states in America are Utah, Mississippi, followed by Tennessee. The statistics also shows that the highest donors are Middle-American, conservative, moderate-income, and religiously active regions (Generosity of States: http://www.philanthropyroundtable.org/almanac/statistics/)
…show more content…
Live on Grades marketing strategy will target such companies.
Live on Grades provides different methods so donors can contribute. The donation can be made in many ways including online regardless of their demographics. However, as part of the marketing goal, generous states will be segmented and positioned

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