BUSINESS PLAN A year by year strategic planning for Arizona Eye Institute Refractive Surgery Consultants will be reviewed for the next five years. Practical business plans are developed and implemented to support the success of the overall strategy and organizational vision. A business plan includes marketing, financial, human resource and operational plans (Hillestad & Berkowitz, 2013). Hillestad and Berkowitz (2013) argue that the first step in a business plan is to develop the marketing strategy, which supports the operational plan, and finally the financial strategy. Within each section of the business plan, leadership will develop and implement goals, objectives, budgets, and other measurable deliverables. Each fundamental component
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There is a enormous potential market for refractive surgery. It is estimated that about one hundred and sixty million Americans have refractive errors (nearsightedness, farsightedness and astigmatism) and about ninety percent qualify to have refractive surgery. However, only twelve million of LASIK patients have undergone the procedure since it was first approved in 1995 (AAO, 2009). It is best to get an idea of the lenses prescribed and to determine the demographics of the practice, which will help determine what percentage of the population are candidates for laser surgery. In Arizona, Swartz Laser Eye Center has performed more than thirty thousand laser procedures since 2001 and he is Arizona Eye Institute Refractive Surgery Consultants greatest competitor in Scottsdale, Arizona. Therefore, the goal for Arizona Eye Institute Refractive Surgery is to try to sell LASIK to the contact lens population through educating the contact lenses and glasses population by pushing the product and teaching patient how cost effective it is in the long run and safe. Thompson (2009) contends that educating patients of options and expectations prior to their consultation by a refractive counselor allow patient to have a meaningful conversation with the physician regarding options, costs and outcomes. The physicians at Arizona Eye Institute Refractive Surgery Consultants are the ultimate service breakers, they will distinguish the practice from their
There is a enormous potential market for refractive surgery. It is estimated that about one hundred and sixty million Americans have refractive errors (nearsightedness, farsightedness and astigmatism) and about ninety percent qualify to have refractive surgery. However, only twelve million of LASIK patients have undergone the procedure since it was first approved in 1995 (AAO, 2009). It is best to get an idea of the lenses prescribed and to determine the demographics of the practice, which will help determine what percentage of the population are candidates for laser surgery. In Arizona, Swartz Laser Eye Center has performed more than thirty thousand laser procedures since 2001 and he is Arizona Eye Institute Refractive Surgery Consultants greatest competitor in Scottsdale, Arizona. Therefore, the goal for Arizona Eye Institute Refractive Surgery is to try to sell LASIK to the contact lens population through educating the contact lenses and glasses population by pushing the product and teaching patient how cost effective it is in the long run and safe. Thompson (2009) contends that educating patients of options and expectations prior to their consultation by a refractive counselor allow patient to have a meaningful conversation with the physician regarding options, costs and outcomes. The physicians at Arizona Eye Institute Refractive Surgery Consultants are the ultimate service breakers, they will distinguish the practice from their