Case Study: Eric Peterson At Biometra

Great Essays
Ermek Alishev, J19
Leadership In Organizations
“Eric Peterson at Biometra” Case Study

“Every business person knows a story about a highly intelligent, highly skilled executive who was promoted into a leadership position only to fail at the job”- starts his article Daniel Goleman on “What makes a good leader?” Failure of Biometra’s new product launch was partially caused by mistakes of a newly appointed general manager of the organization Eric Peterson. Business educated management consultant with a degree in bioengineering Peterson was not able to successfully transition into a leadership position. Lack of leadership skills and experience did not allow him to understand the dynamics within the company, implement necessary changes and meet
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One of the best tools for this task is a congruence model. The congruence model applied to Biometra’s would explain the inputs, transformation, and output of its organization.
Input explains the environment of the organization, its resources, and history of the company. Biometra is a relatively young company, that is part of the SciMat group, and focuses on manufacturing of composite catheters. It operates in the tightly regulated environment and the company depends on its decisions on the parent company’s management. Biometra has access to the research and development material of the parent company in the area of composite materials. It allows the company to produce an innovative product and gives a competitive edge. Currently, Biometra is a huge disadvantage due to the departure of the former management team. This event confused key opinion leaders, supporting group of medical experts, and put some pressure on company’s ability to successfully market the new
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Formally company s a subsidiary of SciMat and has to comply not only with the government regulations in its operations but also with the rules set by the parent company. Biometra has a team of strong experts in sales and operations that are supported by professionals in regulatory affairs. Eric Peterson is a bright consulting management holding relevant educational credentials. Neither previous management nor Peterson made efforts on forming a culture that would provide people with clear direction, hence current environment within the organization is toxic and not

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