● A Commander’s Intent-style mission statement allows a manager to give a clear, plain-talk statement to employees, that has a specific goal and desired operation. With CI mission statement, employees do not have much details of how to accomplish the task, but they would have to make their own decisions to achieve company’s goal.
2.) What would the Heath brothers (the authors of Made to Stick) think of a piece of writing that starts with generalizations? Why?
● Heath brothers would think this is very helpful to the readers. Because when a piece of writing that starts with generalizations, readers can quickly get the most important point of writing