According to appendix 1, the Boiling Crab’s menu has a limited number of foods and beverages, so the existing customers may feel bored after eating them for many time. Therefore, I think the owner should add a seasonal menu to draw the attention of these customers. To illustrate, the Boiling Crab should have drinks with the special dish during spring, summer, fall, and winter. In summer, the fresh coconut juice imports from Thailand, and the seafood with special sauce comes from Vietnam. Moreover, according to the Kickin’ Crab, it has a separate menu of beverages, but the only difference is the menu of wine. The variety of menus at the Kickin’ Crab are much more than the Boiling Crab because there are garlic noodle, New York cheesecake, and
