Cara Technologies Case

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CA Technologies has a long history of aggressively purchasing technology corporations. The trade-off to purchasing specialized technologies or components of a cloud infrastructure is the burden of integrating each of those technologies to develop a customer-facing solution. Developing such a complex solution with a high expectation of quality would require a significant amount of time and therefore expense. The greatest opportunity for developing this solution in-house has passed, thanks to increased competition in the cloud market. The acquisition of an established managed cloud services corporation will secure a strong market position for CA Technologies, which can be leveraged to retain and enhance the relationship with both existing and prospective clients.
The advantages of this alternative are the following:
1. Acquiring a corporation with a proven business model and cloud infrastructure allows CA Technologies to quickly bring new integration solutions to market. Using this alternative, CA Technologies will be positioned to offer a unique opportunity for existing clients to integrate some of their mainframe services with the cloud. This is an attractive opportunity for customers to implement new technology for their organization while …show more content…
The purchase of an existing leader in the cloud infrastructure market will immediately build consumer trust for CA Technologies. Customers acquired from the purchase will continue enjoying the service they have grown to trust, while receiving added benefit from the current lineup of solutions offered by CA Technologies. In addition, CA Technologies can utilize the proven marketing strategy from the purchased corporation to continue attracting new customers. This alternative empowers CA Technologies to disrupt the cloud market and become a leading competitive force in the industry. Securing a prominent stance within the cloud market will enable CA Technologies to guarantee financial stability for the

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