Campbell Soup Industry Analysis

Industry Analysis:
For our case study, the companies we chose to compare and analyze are Kellogg Company, General Mills Inc., and Campbell Soup Company. The food and beverage industry is an important part of our world and each of the companies strive to succeed with their customers and products. “The food industry is a major strategic issue for all stakeholders involved in the food supply chain, from agriculture, ingredient manufacturing, product manufacturing, packing, and distribution to consumers” (Food Industry Sustainability Strategies and Practices Report). All over the world today, we are faced with the food and beverage industry through grocery stores, advertisements throughout television and social media as well. Each food and beverage industry company have their own plans and strategies to become more innovative with their customers and to get their products out in our society. Most of the food …show more content…
This company is also known as a very vast and fast growing that consists of different snack brands and are also very well known for their different types of soup. For a little while now, Campbell Soup Company works together to expand their business every single year throughout their company and grocery stores, by keeping up with customer satisfaction, growing their business spaces, and adding more food items to their company. They advertise their products by their ads on social media and on television broadcasts. After customers purchase Campbell Soup, they say that they know that they are having real food and nothing that is preserved. People who work for Campbell Soup know that their customers are happy with their foods and that is what their primary goal is. The feel great about what they purchase and that is something that makes the company do what they do. They work to fit their customer's needs and make sure people enjoy their lives to the fullest after using their