Campaign Analysis: Tips From Former Smokers

Improved Essays
The Centers for Disease Control and Prevention had established a commercial campaign called Tips From Former Smokers to help spread recognition of the side-affects smoking has on the human body. Terri Hall was a former smoker, who suffered from throat cancer due to her addiction to nicotine. She encourages individuals to stop before it is too late before all of “this” (Terri Hall) happens to you. Terri is referring to her statement “this” because she endured a surgery that would change her life forever, a laryngectomy. She had her larynx removed, which resulted in a stoma, which was placed in her throat in order for her to communicate. The Center for Disease Control and Prevention (CDC) wants to give a simple message that can change or save …show more content…
Smoking causes immediate damage to your body” (The Centers of Disease Control and Prevention). The main purpose of the Centers for Disease Control and Prevention is to visually show the audience the health risk of smoking and by doing so they could suffer the same health risk as Terri Hall. This message relates to Terri’s everyday struggle to function day to day. Not only does it give the viewers something to relate to but it also very persuasive. The CDC is a credible resource of the Tips From Former Smokers campaign commercial. The Centers for Disease Control and Prevention’s main goal is to promote healthy lifestyles through the control and prevention of disease. Smoking is the leading preventable cause of death in the United States. A satisfying statistic that supports the CDC’s argument to stop smoking is that “Cigarette smoking causes more than 480,000 deaths each year in the United States. This is about one in five deaths” (Centers for Disease Control and Prevention). Many probably thought that breast cancer was the leading cause of death in the United States but throat or lung cancer is; “Smoking causes about 90% of all lung cancer deaths in men and women. More women die from lung cancer each year than from breast cancer” (Centers for Disease Control and

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