This section aims to expose the situation of a particular economic sector as a general view to better understand the areas of opportunity, main threats and dynamism within the industry. Porter’s model helps managers to look at the balance of power in a market between different types of organization, and to analyse its attractiveness and potential profitability.
The importance to consider Porter’s model to analyse the attractiveness of a certain industry is essential for any company. On this model depends the very basics constrains to determine whether the company launches, or not, itself to a new market.
One may suggest that the company itself is released to the competition forces to an unknown environment. For this reason, is necessary to …show more content…
The success of the products depends more on their design and content than on technical issues. More information regarding this issue will be presented as Key Resources – Chapter 4.
In other words, the financial backup needed to invest in the development of more sophisticated technology and a competent team to manage these three resources are key factors, which could be developed with time. On the other hand, the GBL sector offers a more flexible and less complicated investment scenario for a small company willing to enter the market. Moreover, it could be the start phase, while the company gets expertise about the business; it reduces the cost of learning, and develops its human resources.
To sum up, the selection of the GBL sector is mainly based on the identification of tendencies of the market: the evolution of the devices towards mobile gadgets, growth of the target market (K-12 and Consumers), geographical trends and predisposition, the low barriers to enter the market, and the profitability of the Edugames-sector.
As aforementioned, the analysis consists of 5 criteria. One by one was pondered and rated based on the risk each one
The importance to consider Porter’s model to analyse the attractiveness of a certain industry is essential for any company. On this model depends the very basics constrains to determine whether the company launches, or not, itself to a new market.
One may suggest that the company itself is released to the competition forces to an unknown environment. For this reason, is necessary to …show more content…
The success of the products depends more on their design and content than on technical issues. More information regarding this issue will be presented as Key Resources – Chapter 4.
In other words, the financial backup needed to invest in the development of more sophisticated technology and a competent team to manage these three resources are key factors, which could be developed with time. On the other hand, the GBL sector offers a more flexible and less complicated investment scenario for a small company willing to enter the market. Moreover, it could be the start phase, while the company gets expertise about the business; it reduces the cost of learning, and develops its human resources.
To sum up, the selection of the GBL sector is mainly based on the identification of tendencies of the market: the evolution of the devices towards mobile gadgets, growth of the target market (K-12 and Consumers), geographical trends and predisposition, the low barriers to enter the market, and the profitability of the Edugames-sector.
As aforementioned, the analysis consists of 5 criteria. One by one was pondered and rated based on the risk each one