The main purpose of using Porter’s 5 Forces is to determine the attractiveness of an industry and provide a starting point where a strategy can be formulated in understanding the competitiveness of other companies in operation (Porter, 1985).
Competition/ Industry Rivalry
As already noted, the consultancy industry is widely flooded and only the best firms offering business solutions are likely to service. As already indicated earlier, the big players of the industry include: Centric Charlotte and Raleigh NC. However, Asfalis Consultants are dwelling and concentrating in a different direction in terms of offering their services. Currently, the firm is cashing in due to the emergency cases caused by the catastrophic …show more content…
However, the US government has invested a lot of money in disaster management and preparedness, especially after Hurricane Katrina. The recent cases of Hurricane Harvey and Irma has also led to increased numbers of consultancy firms offering their services. The government continues to encourage private firms and external bodies to be engaged in emergency prepared and rescue mission. In addition, the government is also offering training to both the locals and authorities. It is therefore expected that the number of firms entering the business will increase, something that is likely to reduce the market share Asfalis is currently …show more content…
Competitive advantage strategies include operations effectiveness where the firm is able to perform its internal business activities compared to its stiff competitors like in the case of Asfalis Consultants (Powell, 2010). The other strategy involves innovation where the firm is supposed to come up with new ventures that the stiff competitors do not have (Mintzberg, 2010). Differentiation strategy is also a factor of competitive advantage in that the firm provides goods and services that other competitors have not started offering, like in the case of Asfalis firm. The most important strategy is the cost leadership strategy in which the firm offers the lowest prices and services to its consumers compared to its competitors within the same industry (Rijamampianina & Rasoava, 2013). Firms that enjoy competitive advantages are the ones that enjoy some of the resources that its competitors do not possess. Some of the competitive advantages that firms may enjoy include brand name, large market share, customer loyalty, and access to resources at cheaper prices compared to stiff competitors (Warf,