Burger King decided to go deep into unethical.Burger King Russia is searching for journalists to join its ‘bloody’ press tour. The brand is willing to bring up together 50 journalists from federal agencies and arrange 3 different competitions for them. In the first one, journalists will shoot running chicken, whoever kills one - gets nuggets made out of it. In the second, media people need to cut of a chicken’s head and let it run in the glass corridor - whose chicken will run further - wins. In the final competition, journalists will have to kill as many chicken as they can having limited time. With this ‘imaginary’ press-tour, Burger King wanted to get media attention to the new promo of the company - 9 nuggets for …show more content…
Nonetheless, media has a power to shape the future of people and choose the history for the nearest years. Henceforth, it is really important for the brands not to give way to the preferences of Millennials, who desire to laugh at something that shouldn’t be funny, but to dictate a new, ethical, high-quality future for the marketing, as well as for the generation. Seeing well-done marketing campaigns, that are still interesting, and match the rules and ethics, can help people to love quality over quantity. It can also help gian companies, such as Burger King, to stay true to ethics in every country of the world. That is to say, a company who maintains ethical and thoughtful marketing executions throughout the world, has more chances to be recognized for good and stay good in the