Bruce Swedien Marketing Mix Analysis

Decent Essays
Bruce Swedien has mixed for artists such as Quincy Jones, Michael Jackson, Paul McCartney and many other huge artists. His main genre that he mixes for is jazz. He has been nominated for a total of 13 Grammy’s and won 10 of them.

Bruce’s big mixing technique is “ptimitive”. He does not EVER use compression. He keeps his mixes “Primitive”. His philosophy is very simple. It’s all about the music. He does not care about all the fancy new equipment that will give you the “best sounding tracks”. He believes that people should have an understanding of equipment but it is really just about listening. The only thing he cares about when he mixes is how the music makes you feel (The primitive part of music). The equipment doesn’t matter.

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